Shopify is a buy

Shopify’s dominance in the website & ecommerce creation market makes it a longterm winner (in my opinion) When you look at how the website creation and ecommerce market has evolved over the last decade, it’s hard to ignore how large a share Shopify has already captured and how strong its position still is going forward. Shopify isn’t just a “website builder” anymore. It has effectively become the default infrastructure layer for small and mediumsized online businesses, and increasingly for larger brands as well. For many merchants, the decision isn’t whether to use Shopify, but which Shopify plan to choose.