>\[OpenAI\] The money-losing startup plans to spend more than $1 trillion on artificial intelligence infrastructure by 2030, but has not given details on how it plans to fund it.
>Ads to be tested on free and Go plan users in the US in coming weeks
>Ads won't affect ChatGPT answers or share user data with marketers
[https://www.reuters.com/business/openai-begin-testing-ads-chatgpts-free-go-tiers-2026-01-16/](https://www.reuters.com/business/openai-begin-testing-ads-chatgpts-free-go-tiers-2026-01-16/)
OpenAI has gone from From replacing most jobs in 6 months to needing to rely on ads despite large investor support and active subscriptions. Oh how the mighty have fallen.
At the same time companies like SalesForce who's CEO announced they "[have to pivot the whole company to agents](https://fortune.com/2024/09/05/salesforce-ceo-marc-benioff-ai-agents-agentforce-dreamforce-gen-ai-era/)" now admits that they were "[too optimistic](https://maarthandam.com/2025/12/25/salesforce-regrets-firing-4000-staff-ai/)" and privately admit their strategy led to [declining service quality, higher complaint volumes, and internal firefighting to stabilize operations](https://maarthandam.com/2025/12/25/salesforce-regrets-firing-4000-staff-ai/).
It seems like the AI hype train is meeting reality in 2026.