ETF approach focused on founder-led public companies — thoughts on the thesis?

Looking to get perspectives from this community. There’s been growing interest in ETFs that screen for **founder-led public companies** — firms where the original founder still plays a meaningful role in leadership or governance. The idea is that these companies may benefit from long-term orientation, stronger ownership alignment, and more disciplined capital allocation than purely manager-run firms. At the same time, this approach clearly isn’t risk-free: key-person risk, governance concerns, and potential style drift all come to mind. For transparency, I work at a firm involved in ETF development. I’m not linking anything or making performance claims — genuinely curious how ETF-focused investors here think about this kind of strategy. Questions for the group: * Do you view founder leadership as a durable factor, or more of a narrative? * How would you evaluate an ETF built around this theme? * Would something like this fit better as a satellite holding rather than a core allocation? Interested in hearing thoughts from anyone who’s looked at similar thematic or factor-based ETFs.