# Reddit overtakes TikTok in UK thanks to search algorithms and Gen Z
Reddit, the online discussion platform, has overtaken TikTok as Britain’s fourth most visited social media service, as search algorithms and gen Z have dramatically transformed its prominence.
The platform has undergone huge growth over the last two years, with an 88% increase in the proportion of UK internet users it reaches. Three in five Brits online now encounter the site, up from a third in 2023, according to Ofcom.
Its popularity is rising fastest with younger internet users. It is now the sixth most visited organisation of any kind by UK users aged between 18 and 24, up from 10th a year earlier. More than three-quarters of that cohort now visit it.
https://www.theguardian.com/technology/2026/jan/03/reddit-overtakes-tiktok-uk-search-algorithms-gen-z