Why I Spent $70M to buy AI.com

Summary

Kris Marszalek, co-founder and CEO of Crypto.com, explains why he bought AI.com for $70M and turned down a $500M+ offer, driven by his vision for a consumer AI personal assistant that acts as a chief of staff. He discusses locking in a Super Bowl ad before the product existed, launching AI.com with 300,000 signups, and the challenges of making agentic AI consumer-friendly. Marszalek frames consumer AI as a larger opportunity than crypto and outlines a long-term, iterative product strategy.

• Kris Marszalek bought AI.com for $70M and rejected a $500M+ offer.
• He envisions a consumer AI personal assistant for billions of people.
• A Super Bowl ad was locked in before the AI.com product existed.
• The ad drove about 300,000 signups in one day.
• AI.com rolls out soon with agentic capabilities and open-source patterns.
• Marszalek sees consumer AI as a bigger opportunity than crypto.
• He emphasizes UX, data safety, and model-agnostic backend.
• No specific public-company investment recommendations were made.