Property Play: Brookfield's no-fear play on what's next in real estate

Watch on YouTube ↗  |  August 11, 2026 at 12:30  |  34:16  |  CNBC
Speakers
Lowell Baron — CEO, Brookfield Global Real Estate

Summary

Brookfield Global Real Estate CEO Lowell Baron discusses the firm's bullish, contrarian investment approach as others sit on the sidelines. He highlights the early recovery in real estate, pinpoints rental housing and especially senior living as top sectors, and details niche plays such as industrial outdoor storage. The conversation also covers office bifurcation, the build-to-rent model, student housing, and the importance of operating platforms.

  • Brookfield invests heavily while many peers are paralyzed by fear, seeing an early recovery window with limited competition.
  • Rental housing, across the entire life cycle from student to senior, is his top sector call due to supply pipelines falling and renters staying longer.
  • Senior housing has the best fundamentals of any sector, driven by a doubling 80+ population and almost no new supply since the last cycle.
  • Build-to-rent single-family communities are an institutional growth area offering lower turnover and additive housing supply.
  • Student housing is approached selectively, targeting large public universities with growing enrollment and buying below replacement cost.
  • Industrial outdoor storage (IOS) is a fragmented, supply-constrained niche with rising rents and very little competition.
  • Class A office is at record rents with a strong recovery, while lower-quality office distress is already largely priced in.
  • Data center development remains attractive but requires discipline; bottlenecks prevent overbuilding, but chasing the hottest theme is warned against.
Ideas
Lowell Baron CEO, Brookfield Global Real Estate 2:56
Class A office recovery with record rents
Class A office is experiencing record rents and very strong leasing activity, representing a powerful recovery. The distress and revaluation in the office sector already happened two to three years ago, meaning the damage is largely behind. High-quality office properties are in demand from tenants and buyers.
Lowell Baron CEO, Brookfield Global Real Estate 16:29
Early recovery, limited competition, strong fundamentals
Real estate is in the early stages of recovery with supply pipelines way down, occupancy picking up, and rents stabilizing. Most investors are sitting on their hands due to fear and paralysis, creating a window of limited competition and attractive entry points. Strong cash flow growth potential makes this an opportune time to invest broadly.
Lowell Baron CEO, Brookfield Global Real Estate 17:42
Rental housing supply down, demand rising
Rental housing is his top sector pick. Supply pipelines are way down, concessions are falling, occupancy is starting to rise, and rents are stabilizing. The median age of a first-time homebuyer has jumped from 33 to 40 in six years, forcing people to rent longer across their life cycle. This creates sustained demand for high-quality rental housing products.
Lowell Baron CEO, Brookfield Global Real Estate 18:23
Build-to-rent offers stability and institutional growth
Build-to-rent single-family communities are additive to housing supply and offer an affordable, high-quality rental option. Tenants stay 3-5 years instead of the 2-year apartment turnover, reducing costs and stabilizing occupancy. The product works well as an institutional investment and is becoming a distinct asset class, with favorable regulatory positioning.
Lowell Baron CEO, Brookfield Global Real Estate 19:00
Senior housing: best fundamentals, low supply
Senior housing has the best fundamentals of any real estate sector. The 80+ population is set to double by 2040, driving a massive demand wave. Developers got burned 10-15 years ago, so almost no new supply has been built. Occupancy in his portfolio has jumped from 60% to 95%, and waiting lists are forming. This is a powerful supply-demand imbalance.
Lowell Baron CEO, Brookfield Global Real Estate 24:47
Selective student housing at growing public universities
Student housing is a good business when focused on large public universities where tuition is reasonable and enrollment is growing. They acquire older assets well below replacement cost, then renovate them to create refreshed, high-quality housing options. This value-add approach works in the right university towns even amid broader enrollment concerns.
Lowell Baron CEO, Brookfield Global Real Estate 28:51
IOS supply constrained, demand growing strongly
Industrial outdoor storage (IOS) is an overlooked niche within logistics. These sites are hard to create because most land has a higher and better use, municipalities resist zoning, and new supply is negligible. Demand from logistics companies continues to grow, driving rents up. Brookfield aggregates portfolios of these small but valuable assets with little competition.
Up Next

This CNBC video, published August 11, 2026, features Lowell Baron discussing Class A Office Properties, XLRE, GLPI, Build-to-Rent Single-Family Housing, Senior housing real estate, Student Housing (Selective Universities), Industrial Outdoor Storage (IOS). 7 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lowell Baron  · Tickers: Class A Office Properties, XLRE, GLPI, Build-to-Rent Single-Family Housing, Senior housing real estate, Student Housing (Selective Universities), Industrial Outdoor Storage (IOS)