An Evening with KuCoin EU: Exclusive Conversations, Insights and Announcements

Watch on YouTube ↗  |  January 29, 2026 at 06:34  |  1:01:31  |  CoinDesk
Speakers
Sabina Leo — Managing Director, KuCoin EU
Christian Nidam Müller — Chief Operating Officer, KuCoin EU
Audrey Lim — Managing Director, KuCoin EU
Christina Inhof — Host

Summary

KuCoin hosted a VIP gala in Vienna to launch KuCoin EU, highlighting its MiCA license and European expansion strategy. Company executives discussed the regulatory approval process, localizing products, compliance-first governance, and long-term growth in Europe. The event also introduced new brand ambassador Tadej Pogačar, teased the KuCoin Card, and featured partner messages across European markets.

  • KuCoin EU launches in Europe after obtaining a MiCA license.
  • Executives describe a year-long licensing process and compliance-first strategy.
  • Panel cites high European crypto adoption and room for institutional growth.
  • Tadej Pogačar is unveiled as KuCoin global brand ambassador.
  • KuCoin Card is announced as a coming crypto spending product.
  • Partners in Italy, Spain, Portugal, and the Netherlands send launch messages.
  • The event concludes with a VIP networking dinner.
Ideas
Sabina Leo Managing Director, KuCoin EU 17:17
Digital assets have become unavoidable asset class
Sabina argues that digital assets/crypto have moved from a niche experiment to an unavoidable asset class for individual investors, institutions, and governments. She sees the market evolving beyond trading into infrastructure, stablecoins, payments, and wealth-management use cases, with room for further institutional adoption, especially in Europe.
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