NBCUniversal, YouTube ink streaming deal set to begin in early 2027

Summary

CNBC's Julia Boorstin reports on a new multi-year partnership between NBCUniversal and YouTube, where YouTube Premium subscribers will get free access to Peacock starting in 2027. The deal is presented as a strategic shift to help Peacock compete, and Comcast shares moved higher on the news.

• Comcast shares up about 3% on the announcement of the NBCUniversal-YouTube deal.
• YouTube Premium subscribers in the U.S. will get Peacock for free starting in early 2027.
• Peacock content will be integrated into YouTube's app.
• The partnership also includes ad tech collaboration, international content, and NBC Sports producing live sports for YouTube.
• NBCUniversal Media Group Chairman Matt Strauss said the deal will significantly expand Peacock's reach.
• The deal is framed as a strategic shift that helps Peacock compete with larger streamers.