Buzzberg Cup Live

There are catalysts ahead for Netflix, says TD Cowen's John Blackledge

Watch on YouTube ↗  |  July 17, 2026 at 14:28  |  3:50  |  CNBC
Speakers
John Blackledge — Head of Research, Cowen
Joe Kernen — Co-Anchor, Squawk Box

Summary

TD Cowen analyst John Blackledge discusses Netflix's quarterly earnings, viewing the sharp premarket sell-off as overdone despite mixed results. He highlights ad revenue doubling, content expansion, and buybacks as catalysts, maintaining a Buy rating. The host raises questions about AI disruption favoring YouTube.

  • Netflix reported mixed Q2 results with a small Q3 revenue and earnings miss, and unchanged operating margin guide.
  • The stock dropped over 11% premarket; Blackledge calls the reaction overdone.
  • Engagement hours grew 2% in H1, not negative as some feared, and historically low engagement growth didn't stop 12-16% revenue growth.
  • Ad revenue is doubling this year, expected to scale to >10% of revenue and drive margin expansion.
  • Netflix is broadening content with podcasts and vertical video clips to boost engagement.
  • The company repurchased nearly $5 billion in shares, reducing M&A risk perceptions.
  • Host Joe Kernen questioned whether AI could privilege YouTube over Netflix as a disruption risk.
Ideas
John Blackledge Head of Research, Cowen 0:26
Netflix sell-off overdone; ad catalysts ahead.
The 11% premarket sell-off in Netflix is overdone. Q2 results were fine, Q3 miss was small, and engagement hours grew 2% in H1 despite fears. Historically, low engagement growth didn't prevent 12-16% revenue growth. Catalysts ahead include ad revenue doubling this year and scaling to over 10% of revenue, margin expansion, content variety additions (podcasts, vertical video clips), and $5B in share buybacks. Maintains Buy rating.
Up Next

This CNBC video, published July 17, 2026, features John Blackledge discussing NFLX. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: John Blackledge  · Tickers: NFLX