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The Real Reason Samsung Electronics is More Unfairly Treated Than Hynix, and the Exclusive Materials, Parts, and Equipment Stocks Institutions Are Really Accumulating During the Crash

The Real Reason Samsung Electronics is More Unfairly Treated Than Hynix, and the Exclusive Materials, Parts, and Equipment Stocks Institutions Are Really Accumulating During the Crash | Kim Jang-yeol, Head of Research Center, Unistory Asset Management [Today's Focus Stock]
Watch on YouTube ↗  |  July 14, 2026 at 11:30  |  39:57  |  3PRO TV (삼프로TV)
Speakers
Kim Jang-yeol — Reporter, The Bell

Summary

Kim Jang-yeol, Head of Research Center at Unistory Asset Management, argues that Samsung Electronics is unfairly oversold compared to SK Hynix, and he details three Korean semiconductor equipment stocks—PSK, PSK Holdings, and TES—that institutions are accumulating. He explains the technological competitive advantages of each, recommends buying on dips, and interprets long-term agreements in memory as strategic partnerships that support strong HBM demand. He also suggests the KOSPI via EWY has likely bottomed after geopolitical risk drove a sharp decline.

  • Samsung Electronics is more oversold than SK Hynix relative to pre-ETF levels and offers better relative value.
  • PSK is the global leader in dry strip equipment, essential for advanced semiconductor front-end processing.
  • PSK Holdings dominates fluxless reflow for HBM/CoWoS packaging and advanced descum processes.
  • TES is a key etch and deposition equipment maker, forming a trio of institutional favorites alongside PSK and PSK Holdings.
  • Long-term agreements (LTA) are strategic partnershipping tools, not price cuts, and may deepen Big Tech collaboration.
  • HBM supply is expected to be even tighter in 2025, supporting memory prices and earnings resilience.
  • Hedge funds have resumed buying semiconductor stocks, suggesting a shift in sentiment.
  • The EWY Korea ETF has likely bottomed as geopolitical and rate-hike fears are now fully priced.
Ideas
Kim Jang-yeol Reporter, The Bell 0:56
Dominant fluxless reflow, HBM beneficiary.
PSK Holdings has two key after-process (backend) equipment lines with dominant positions: fluxless reflow for advanced packaging (HBM, CoWoS) and descum for precise residue removal between process steps. The fluxless reflow technology eliminates flux residue, reducing cost and contamination, and gives the company a lead over global competitors. Both equipment types are essential for HBM and advanced packaging, making PSK Holdings a direct beneficiary of the HBM boom. The stock is not overvalued and can be accumulated on pullbacks.
Kim Jang-yeol Reporter, The Bell 0:56
Global #1 dry strip, buy on dips.
PSK is the global number one in dry strip equipment for semiconductor front-end processes. Its technology is critical for removing photoresist after lithography in advanced node manufacturing, with strong competitive moat as a key global competitor fades. The company has proven technology and a broad customer base across memory and foundry, making it a reliable long-term holding. The stock should be bought on dips, especially when the price falls below 0.7 times the average analyst target price, with accumulation in multiple tranches.
Kim Jang-yeol Reporter, The Bell 0:59
Etch/deposition leader, buy dips.
TES is a semiconductor front-end equipment company specializing in etch and deposition. Together with PSK and PSK Holdings it forms a trio of institutional favorites with proven technology. The company's strong technology and market position are recognized by institutional investors who buy on dips. Although the current valuation is not cheap, any pullback offers a buying opportunity because the stock does not stay discounted for long.
Kim Jang-yeol Reporter, The Bell 32:49
Korea ETF EWY likely bottomed.
The iShares MSCI South Korea ETF (EWY) has fallen about 23% from its high due to geopolitical risk and rate-hike fears. However, the market should have already bottomed, as these fears are now largely priced in. If rate hike concerns ease, a rebound is likely, making current levels an attractive entry point for Korean equities via EWY.
Kim Jang-yeol Reporter, The Bell 38:57
HBM tight supply, memory earnings safe.
Korean memory semiconductor stocks (Samsung Electronics and SK Hynix) are supported by a severe HBM supply shortfall that is expected to worsen in 2025, forcing HBM prices higher. Long-term agreements (LTA) are being misinterpreted as price cuts; they are actually strategic instruments to deepen partnerships with Big Tech and lock in long-term supply. With supply so tight, memory earnings look safe through next year, and hedge funds have started buying semiconductor stocks again after the sell-off, limiting downside.
Up Next

This 3PRO TV (삼프로TV) video, published July 14, 2026, features Kim Jang-yeol discussing 031980.KQ, PSK, 095610.KQ, EWY, 000660.KS, 005930.KS. 5 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Kim Jang-yeol  · Tickers: 031980.KQ, PSK, 095610.KQ, EWY, 000660.KS, 005930.KS