World Cup host cities get big tourism boost

Summary

The report details a tourism boost for 2026 World Cup host cities in North America, with data showing increased hotel occupancy, soaring rates, and higher spending, particularly in Kansas City. Corporate travel helped drive hotel pricing, and if Argentina advances, further travel surges are expected. The findings counter early concerns about lagging reservations.

• Host cities saw a 23% increase in revenue per available room after the World Cup kickoff.
• Kansas City stood out with RevPAR up 50% for the week and 152% on match day.
• Credit and debit card data shows a 5% year-over-year spending boost in US host cities.
• Restaurants, bars, and entertainment captured the most spending gains according to BofA economist David Tinsley.
• Corporate travel contributed to price surges, with New York/New Jersey average hotel prices hitting over $1,800.
• Bookings for the final match are still lagging, down more than 15% year-over-year, but a surge is expected if Argentina wins in Atlanta.