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Rick Rule: Buy Gold Now Before The Crowd Comes Back

Watch on YouTube ↗  |  June 25, 2026 at 20:00  |  53:47  |  Wealthion
Speakers
Rick Rule — Founder, Rule Investment Media

Summary

Rick Rule, Principal of Rule Investment Media, joins host Trey Reitz to discuss the long-term bull case for gold, silver and real assets despite near-term pressure from rates and the dollar. Rule argues that US fiscal unsustainability and currency debasement make gold a generational buy on weakness, and that senior gold miners and royalty companies remain deeply discounted. He also explains why AI is a powerful tool for natural-resource data analysis, why prospect generators offer the best exploration odds, and how Tether is reshaping the royalty sector.

  • Rick Rule is structurally bullish on gold, citing $40T in US debt and $120T in unfunded liabilities as reasons the dollar will continue to lose purchasing power
  • Rule views any summer pullback in gold as a sale and an opportunity to accumulate more physical gold
  • Senior gold-mining and royalty companies — Agnico Eagle, Franco-Nevada, Wheaton Precious — are priced at a discount to their future cash flows and are suitable decade-long holds
  • Prospect generators deliver a 30% exploration success rate, vastly outperforming the 1-in-3,000 industry average, but are neglected because they are 'boring'
  • AI is revolutionizing mineral exploration and oil-and-gas data analysis, enabling correlations across massive datasets no human can process
  • Tether is consolidating third-tier royalty companies to capture a valuation discount and is providing capital backing for larger acquisitions
  • Snowline Gold is highlighted for its exceptional Yukon deposit and management quality
  • Rule stresses contrarian buying, long time horizons, and focusing on the top 1% of management teams as the keys to resource-investing success
Ideas
Rick Rule Founder, Rule Investment Media 19:55
Snowline deposit and management exceptional
Snowline Gold in the Yukon hosts a stunning grassroots gold deposit, and its young CEO — who grew up prospecting in the Yukon and went to MIT — represents an exceptional management resource for speculators. The combination of a profound deposit and superior human capital separates Snowline from peers.
Rick Rule Founder, Rule Investment Media 29:42
Prospect generators win more in exploration
Prospect generators — exploration companies that use their technical and political expertise to originate projects and bring in joint-venture partners rather than diluting equity — have delivered Rule a roughly 30% success rate (23 economic discoveries and 22 takeovers across about 70 public prospect generators), vastly outperforming the 1-in-3,000 industry baseline for grassroots exploration. The market dislikes them because they are boring, rarely issue equity, and generate no brokerage commissions, creating a persistent mispricing. Rule is returning to this favorite area and expects a major theme at his 2027 conference.
Rick Rule Founder, Rule Investment Media 40:47
Buy top gold miners for decade
Senior gold-mining and royalty companies are undervalued by traditional valuation metrics relative to the gold price and their future cash flows. For sensible investors unwilling to do intensive junior-mining work, the 'very best' — Franco-Nevada, Wheaton Precious, and Agnico Eagle — can be bought and held for a decade. The quality of senior-company management is significantly higher than its reputation, and they are now held to higher standards including disciplined capital allocation, dividends and buybacks.
Up Next

This Wealthion video, published June 25, 2026, features Rick Rule discussing SAU.V, EMX, Altius, Origin, Kenneland, Andean Minerals, AEM, FNV, WPM. 3 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Rick Rule  · Tickers: SAU.V, EMX, Altius, Origin, Kenneland, Andean Minerals, AEM, FNV, WPM