How to bet on yourself (without venture capital)

Watch on YouTube ↗  |  March 17, 2026 at 12:01  |  1:17:13  |  ILTB Podcast

Summary

  • William Hockey built Column without venture capital, using debt and profits to maintain full ownership, emphasizing long-termism and employee liquidity.
  • Column is a software company that owns a bank, providing back-end infrastructure for fintechs like Built, Wise, Ramp, Brex, Mercury, and global dollar transactions.
  • He criticizes Silicon Valley as overly consensus-driven and isolated, advocating for exposure to emerging markets where constraints breed innovation and creativity.
  • He argues venture capital can be addictive, leading to short-term optimization and distraction from core goals, while bootstrapping allows for sustainable growth.
  • He highlights the global dominance of the US dollar, with 75% of trade denominated in USD, making it a key tool for US national security through sanctions.
  • He believes AI will benefit established industries with massive distribution and high inefficiencies, such as traditional banks, rather than new AI companies.
  • He emphasizes the importance of specializing in boring, niche problems to become world-class, as value accrues to deep experts over time.
  • He notes that US financial infrastructure is robust, but implementation issues like fraud prevention cause user friction, which AI could alleviate.
  • He shares that resilience learned from his parents, who encouraged risk-taking, is crucial for entrepreneurship.
  • He suggests entrepreneurs avoid crowded areas like AI startups and target industries with less competition and "dumb" people for higher success odds.
Trade Ideas
William Hockey Founder of Column, Co-founder of Plaid 57:56
Hockey explains that 75% of global trade is denominated in US dollars, and the dollar is fundamental for US national security through sanctions. The dollar's dominance allows the US to exert economic influence without military action, and its role in global finance is deeply entrenched. The US dollar is crucial for maintaining US economic power and global stability, supporting a bullish outlook. Potential erosion from shifting trade patterns or adoption of alternative currencies.
William Hockey Founder of Column, Co-founder of Plaid 67:47
Hockey states that large banks have high headcount and technology costs, and AI can improve efficiency and fraud detection. AI adoption will reduce operational costs and enhance user experience by automating processes, leading to increased profitability for banks that implement it effectively. Banks are positioned to be large beneficiaries of AI due to their cost structures and distribution, making the finance sector attractive. Banks may fail to adopt AI successfully, or regulatory hurdles could limit benefits.
Up Next

This ILTB Podcast video, published March 17, 2026, features William Hockey discussing USD, XLF. 2 trade ideas extracted by AI with direction and confidence scoring.

Speakers: William Hockey  · Tickers: USD, XLF