Siri Co-Founder Calls Apple's Update a 'Great First Step'

Watch on YouTube ↗  |  June 08, 2026 at 20:11  |  7:00  |  Bloomberg Markets

Summary

Dag Kittlaus, co-founder of Siri, reacts positively to Apple's new AI features announced at WWDC, calling it a great first step for Siri's renaissance. He emphasizes privacy, on-device processing, and the potential to leverage the App Store for cross-app functionality, which he sees as a competitive advantage over frontier AI models. He predicts that on-device AI will disrupt paid AI services by making most queries free.

  • Dag Kittlaus reacts to Apple's AI announcements at WWDC.
  • He views the update as a strong first step for Siri's renaissance.
  • He highlights privacy and on-device processing as key differentiators.
  • He thinks Apple can leverage its app ecosystem to build bridges between apps.
  • He predicts on-device AI will disrupt paid frontier AI models.
  • He expects 80-90% of consumer queries to run on-device with zero token cost.
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