It's KOSDAQ's Turn. Cosmetics Stocks Surge, You Should Follow. | Lee Hyuk-jin, Yeo Do-eun, Heo Jae-mu

코스닥 차례입니다. 화장품주 급등, 따라가야 합니다. | 이혁진, 여도은, 허재무 [아침N투자]
Watch on YouTube ↗  |  February 09, 2026 at 02:34  |  1:04:28  |  3PRO TV (삼프로TV)
Speakers
Lee Hyuk-jin — Reporter, The Bell
Yeo Doeun — Host
Heo Jaemu — Host

Summary

Lee Hyuk-jin, a deputy general manager, joined hosts Yeo Do-eun and Heo Jae-mu to argue that the prior Friday's panic was a liquidity-driven selloff and that Korean equities should follow a rebound. The discussion emphasized KOSDAQ as the next market, cosmetics and offline retail as AI-immune areas, cheap Korean semiconductors, and money moving from deposits, real estate and crypto into stocks. It also covered US AI winners and losers, Amazon versus Walmart, and calendar risks around the Fed chair confirmation and midterm elections.

  • Korean market rebounded sharply after Friday's volatility; Lee viewed the selloff as overdone.
  • Lee argued KOSDAQ is next in line for policy-driven outperformance, with brokerages as an indirect play.
  • Cosmetics and offline retail were framed as AI-immune areas with valuation recovery potential.
  • Samsung Electronics and SK hynix were called extremely cheap versus global earnings rankings.
  • Money is shifting from bank deposits, real estate and crypto into Korean equities.
  • US AI winners included Alphabet and NVIDIA; Amazon was seen as a short-term rebound, Walmart a long-term re-rating.
  • Risks include Fed chair confirmation, April/September volatility, and midterm-election uncertainty.
Ideas
Lee Hyuk-jin Reporter, The Bell 5:21
VIX above 20 is buy signal.
When VIX touches 20, historical returns favor buying equities within six months; if VIX stays above its 20-day average or 22 for an extended period, that becomes a long-term decline signal. Friday's panic was a first buy opportunity.
Lee Hyuk-jin Reporter, The Bell 7:00
Microsoft oversold; buy the rebound.
Microsoft reached oversold technical levels, a rare event for a mega-cap, and Friday's selloff created a buy-the-rebound opportunity.
Lee Hyuk-jin Reporter, The Bell 7:30
Follow the Korean equity rebound.
After Friday's panic over Fed chair Kevin Warsh and quantitative tightening fears, the selloff reached levels similar to August 2024, with foreign selling and crypto weakness largely liquidity-driven rather than fundamental. Korean equities should follow the rebound because Samsung's earnings and valuation remain solid, deposits are moving into stocks, and high-net-worth investors are shifting from real estate, insurance and crypto into equities. The market is not a peak but a new asset-allocation regime.
Lee Hyuk-jin Reporter, The Bell 7:46
Korean memory chips are extremely cheap.
Samsung Electronics and SK hynix are extremely cheap relative to earnings power. Even the most negative analyst sees Samsung's 2026 operating profit above KRW 140T; applying the 20-year average 11x multiple implies over KRW 1,400T market cap. By 2026 operating-profit rankings, Samsung and SK hynix enter the global top 10 while market-cap rankings are much lower, a large mismatch. AI capex must be spent on memory, and the general DRAM/NAND shortage is more important than HBM, supporting the Korean memory duo.
Lee Hyuk-jin Reporter, The Bell 8:23
Cosmetics bottomed; follow the rebound.
Cosmetics stocks have been a three-year laggard despite strong overseas sell-through, and they are AI-immune because AI cannot physically apply makeup. The speaker sees the sector bottoming, with overseas results improving, new brands contributing, and Japan's expected consumption-tax cuts plus Chinese tourist flows supporting K-beauty demand. Investors can widen exposure to cosmetics and beauty rather than stay too defensive.
Lee Hyuk-jin Reporter, The Bell 12:04
Amorepacific is a three-year bottom rebound.
Amorepacific is at a three-year price bottom. Domestic sales remain weak, but overseas momentum and new brands are starting to contribute, while the political environment for Korean cosmetics exports and tourism improves. This makes the current rebound worth following.
Lee Hyuk-jin Reporter, The Bell 16:23
Brokerages benefit from KOSDAQ trading boom.
Securities firms are the indirect, conservative way to play the KOSDAQ support and money-move theme. Trading value in the last two weeks is already double year-end levels, which boosts brokerage earnings; government policy wants deposits, real estate and crypto money to move into stocks, especially KOSDAQ. NH Investment & Securities and Kiwoom Securities are named examples.
Lee Hyuk-jin Reporter, The Bell 46:23
Holding companies receive semiconductor dividends.
This year's profit leader is semiconductors, but next year's net-income leader is likely holding companies that receive semiconductor dividends. If Samsung Electronics' operating profit triples and payout stays stable, total dividends can triple; buybacks, cancellations or higher payout plans at shareholder meetings would force estimate upgrades. SK Square, Samsung C&T and Samsung Life are named beneficiaries. The speaker prefers buying financials and holding companies around September.
Lee Hyuk-jin Reporter, The Bell 50:28
Alphabet monetizes AI leadership.
Alphabet is becoming an AI winner that monetizes AI rather than just spending on it. It ranks first by operating profit among global peers, and Gemini will be embedded in Apple/Siri and Samsung devices, giving it distribution and revenue.
Lee Hyuk-jin Reporter, The Bell 51:54
Offline retailers recover on deregulation.
Korean offline retail and distribution is an AI-immune value play. Deregulation such as allowing dawn delivery and easing Sunday closure rules levels the playing field with Coupang; E-Mart and Lotte Shopping trade at very low PBR around 0.3-0.4x and could re-rate as their e-commerce and offline operations regain attention.
Lee Hyuk-jin Reporter, The Bell 54:39
Amazon rebounds short term; Walmart re-rates.
Amazon fell to oversold levels and must spend unavoidable AI capex, so it is a short-term rebound candidate. Walmart is the longer-term re-rating story: it is cheap, AI-immune, has around 30% e-commerce growth, and was added to the Nasdaq-100, so its valuation can keep recovering.
Lee Hyuk-jin Reporter, The Bell 55:58
NVIDIA remains core AI infrastructure winner.
NVIDIA remains the core infrastructure winner of the AI capex cycle. It ranks fourth by operating profit as AI spending accelerates, and the stock's rise is justified by the spending that must flow into its infrastructure.
Lee Hyuk-jin Reporter, The Bell 58:33
Insurance better than banks; securities top.
Within Korean financials, securities are the top preference, but insurance looks better than banks: banks have lots of capital to return, yet their PBR ceiling is limited by peers in Japan around 0.7-0.8x, while insurance has a higher ceiling with AIA near 2x PBR. Samsung Life is mentioned as an example.
Lee Hyuk-jin Reporter, The Bell 58:33
Insurance better than banks; securities top.
Within Korean financials, securities are the top preference, but insurance looks better than banks: banks have lots of capital to return, yet their PBR ceiling is limited by peers in Japan around 0.7-0.8x, while insurance has a higher ceiling with AIA near 2x PBR. Samsung Life is mentioned as an example.
Lee Hyuk-jin Reporter, The Bell 61:31
KOSDAQ biotech and batteries have momentum.
KOSDAQ is roughly 40% biotech and secondary battery. Long-term rates broke above 4.2%, but even if quantitative easing is not used, rate cuts alone can help liquidity-sensitive names. Secondary batteries also benefit from the robot theme because robots require battery packages. Momentum in these two sectors can persist, especially before the National Growth Fund fundraising in May/June.
Up Next

This 3PRO TV (삼프로TV) video, published February 09, 2026, features Lee Hyuk-jin discussing VIX, MSFT, EWY, KOSDAQ, 005930.KS, 000660.KS, Korean cosmetics, 090430.KS, Korean securities, 005940.KS, 039490.KS, 402340.KS, 028260.KS, 032830.KS, GOOGL, Korean offline retail, 139480.KS, 023530.KS, AMZN, WMT, NVDA, Korean insurance, Korean banks, LIT. 15 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Hyuk-jin  · Tickers: VIX, MSFT, EWY, KOSDAQ, 005930.KS, 000660.KS, Korean cosmetics, 090430.KS, Korean securities, 005940.KS, 039490.KS, 402340.KS, 028260.KS, 032830.KS, GOOGL, Korean offline retail, 139480.KS, 023530.KS, AMZN, WMT, NVDA, Korean insurance, Korean banks, LIT