Honey Deuces, Tickets, Merch: US Open Spending

Watch on YouTube ↗  |  September 04, 2026 at 20:11  |  1:09  |  Bloomberg Markets
Speakers
Lisa Mateo — Reporter, Bloomberg

Summary

Lisa Mateo joins Scarlet Fu and Tom Keene to discuss US Open consumer spending. She highlights expensive tickets, the viral $23 Honey Deuce cocktail, celebrity-driven merchandise bundles, and premium food like $100 gluten-free chicken nuggets with caviar. The segment illustrates strong demand and pricing power in live-event spending but names no specific investable securities.

  • US Open tickets are described as expensive and in demand.
  • Food and drink prices at the event are called 'crazy.'
  • The $23 Honey Deuce cocktail sold hundreds of thousands previously.
  • Celebrities such as Taylor Swift and Bruce Springsteen are boosting visibility.
  • Merchandise is marketed as a bundle including towels, shirts, sweatshirts, and a melon baller.
  • Premium concessions include $100 gluten-free chicken nuggets with caviar.
  • The segment is event-spending commentary without named public tickers.
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