Parents Push Teens to Start Investing Earlier Than They Did

Watch on YouTube ↗  |  September 04, 2026 at 20:04  |  1:35  |  Bloomberg Markets
Speakers
Josyana Joshua — Bloomberg Reporter

Summary

Bloomberg's Josyana Joshua reports on parents opening supervised brokerage accounts so teenagers can learn investing earlier. She says teens are excited to invest and, according to Schwab data, are focusing on single stocks, especially Apple, Amazon and Google, with some ETF use. The story highlights parental emphasis on compounding and financial firms responding with teen-focused products.

  • Bloomberg's Josyana Joshua reports on parents opening supervised teen investing accounts.
  • Teens are described as excited to get invested and to see gains.
  • Parents want kids to start early and capture compounding interest.
  • Schwab data show teen investors favor single stocks over ETFs.
  • Apple, Amazon and Google are named as big tech stocks especially attractive to teens.
  • Financial firms are rolling out teen-focused products such as joint and parental-managed accounts.
  • A financial therapist emphasizes learning the difference between losing money and making a bad choice.
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