Hasbro Cancels Some Digital Projects, But Doubles Down on 'Magic: The Gathering'

Watch on YouTube ↗  |  July 21, 2026 at 18:13  |  7:48  |  Bloomberg Markets
Speakers
Chris Cocks — CEO, Animoca Brands

Summary

Hasbro CEO Chris Cocks discussed the company's strategic refocus on trading card games and role-playing games like Magic: The Gathering and D&D, while cancelling some video-game projects and relying on licensing partners for other genres. Magic: The Gathering surpassed $500 million in quarterly revenue for the first time, driving Hasbro's earnings beat and raised outlook. Cocks also highlighted the company's large, highly profitable licensing business and broad-based consumer strength, while noting no concern over tariff volatility due to diversification. He briefly commented that GameStop is one of Hasbro's fastest-growing accounts.

  • Hasbro refocuses on trading card and role-playing games, cancels some video-game projects.
  • Magic: The Gathering tops $500M in quarterly revenue for the first time.
  • Licensing business is the third largest in entertainment, generating over $750M with 60%+ margins.
  • Consumer spending shows broadening strength across demographics and price points.
  • Company raises full-year outlook and provides mid-term guidance through 2027.
  • GameStop is a fast-growing partner for Hasbro in trading cards and collectibles.
Ideas
Chris Cocks CEO, Animoca Brands 0:40
Hasbro's diversified growth supports raised guidance.
Hasbro has a multi-leg growth and profit story with Magic: The Gathering as a huge power brand, a highly profitable licensing business (third largest in entertainment), and a diversified toy business. The company is refocusing on trading card and role-playing games where it can be best in the world. Consumer spending is showing broadening strength across price points and demographics, and the toy industry is up over 3%. This diversification and momentum underpin the raised full-year outlook and mid-term guidance for 2027 and beyond.
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This Bloomberg Markets video, published July 21, 2026, features Chris Cocks discussing HAS. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Chris Cocks  · Tickers: HAS