Semiconductors Endure Stock Market Turbulence... Why the Leading Stock Isn't Changing | Hong Seon-ae, Noh Geun-chang, Hyundai Motor Securities Research Center Head [Yeouido Insight]

Watch on YouTube ↗  |  July 27, 2026 at 08:58  |  41:08  |  3PRO TV (삼프로TV)
Speakers
Noh Geun-chang — Center Head, Hyundai Motor Securities Research Center

Summary

Noh Geun-chang, Head of Research at Hyundai Motor Securities, addresses the recent sharp correction in Korean memory stocks despite strong earnings. He argues the sell-off is driven by sentiment fears over memory price peaks and hyperscaler capex sustainability, but structural changes — widespread long-term contracts and indirect supply via Nvidia/AMD — will protect memory prices until 2028. With rapidly accumulating book value, Samsung Electronics and SK hynix now trade at compelling PBR levels, making the dip a buying opportunity. He also notes semiconductor equipment is in a severe bottleneck while materials are not, and cautions that Samsung foundry is not yet a catalyst.

  • Memory stocks suffered a sharp one-month correction on doubts about demand and memory price sustainability.
  • The speaker sees the memory upcycle as structurally extended by 3–5 year contracts and indirect supply through GPU platforms.
  • Book-value projections for Samsung and SK hynix suggest PBR multiples have compressed to attractive entry levels.
  • He expects memory prices to remain well-supported through 2028, limiting downside risk.
  • New product ramps (HBM4, LPDDR6) in 2H 2023 should reduce customer pushback on memory prices.
  • Semiconductor equipment faces serious supply bottlenecks, offering multi-year earnings visibility, while materials are ample.
  • Samsung foundry turnaround not yet a catalyst; the stock should be evaluated on its memory business.
  • Market recovery hinges on demand-side players reaffirming capex plans despite rising memory costs.
Ideas
Noh Geun-chang Center Head, Hyundai Motor Securities Research Center 22:00
Memory structural upcycle, buy the dip.
The recent sharp pullback in Samsung Electronics and SK hynix is a buying opportunity. The memory upcycle is structurally different this time: roughly 40–45% of DRAM is tied to 3–5 year long-term contracts, and another ~30% is supplied indirectly through Nvidia/AMD as part of complete data-center rack solutions, insulating memory prices from direct negotiation and short-term volatility. Additional AI capex from hyperscalers and upcoming IPOs of AI-native companies (Anthropic, OpenAI) will sustain demand through 2028. Samsung's book value is estimated at 110,000 won this year and 183,000 won next year; applying even a 1.0x PBR on 2027 book yields ~250,000 won, while a 1.5x PBR gives about 250,000 won. SK hynix's book value is projected at 980,000 won next year and 1.5 million won by 2028, implying PBR compression to ~1.0x near 1.5 million won — an attractive entry level. The market is over-discounting demand fears that will likely be resolved as new memory product cycles (HBM4, LPDDR6) ramp in 2H, reducing price resistance from customers.
Up Next

This 3PRO TV (삼프로TV) video, published July 27, 2026, features Noh Geun-chang discussing 005930.KS, 000660.KS. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Noh Geun-chang  · Tickers: 005930.KS, 000660.KS