Samsung Electronics, SK Hynix, The Game Has Completely Changed: The Real Protagonist of the AI War Was Ultimately Memory

Samsung Electronics, SK Hynix, The Game Has Completely Changed "The Real Protagonist of the AI War Was Ultimately Memory" | Director Lee Juyeon
Watch on YouTube ↗  |  May 19, 2026 at 01:33  |  22:29  |  815 Money Talk (815머니톡)
Speakers
Lee Ju-hyeon — Director, Xangle

Summary

Lee Juyeon argues that memory semiconductors have moved from cyclical to structural growth due to AI demand. He points to Nomura's target price hikes, persistent supply shortages, and a valuation paradigm shift from PBR to PER for Samsung Electronics and SK Hynix. The data shows memory net profit growth far outstrips AI chips, making memory the key AI beneficiary.

  • Court ruling limits strike impact on Samsung production.
  • Nomura raised target prices on Samsung and SK Hynix citing a new normal.
  • Memory semiconductors are shifting from cyclical to structural growth.
  • AI demand is expanding beyond HBM to server DRAM and SSDs.
  • Memory net profit growth is 453%, far exceeding AI chips at 98%.
  • Supply shortage expected to persist through next year and beyond.
  • Valuation methodology for memory should move from PBR to PER.
  • AI adoption is increasing productivity and driving demand for memory.
Trade Ideas
Lee Ju-hyeon Director, Xangle 12:55
Memory semiconductors are in structural AI-driven growth.
Memory semiconductors have entered a structural growth phase driven by AI infrastructure expansion. Demand is broadening from HBM to server DRAM, ESSD, and custom HBM. Supply shortages are expected to persist through next year and beyond, supporting sustained earnings growth. Valuation methodology should shift from PBR to PER, implying a re-rating. Memory net profit growth (453%) far exceeds AI chips (98%), making memory the true protagonist of the AI cycle.
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This 815 Money Talk (815머니톡) video, published May 19, 2026, features Lee Ju-hyeon discussing 000660.KS, 005930.KS. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Lee Ju-hyeon  · Tickers: 000660.KS, 005930.KS