Quarterback Jordan Love on His Relationship to Toyotathon

Summary

Bloomberg's Vanessa Perdomo interviews Green Bay Packers quarterback Jordan Love and a Toyota marketing executive at Super Bowl 60 about the fan-created 'Toyotathon' partnership between Love and Toyota. The conversation covers the organic origins of the collaboration, limited-edition Panini trading cards containing pieces of a Toyota-themed sweater, and Toyota's NFL flag football and community initiatives. Love also discusses the growth of girls flag football ahead of the Olympics and the NFL's international expansion, including games in Brazil, London and Germany.

• Jordan Love explains his Toyota partnership began organically from fans linking his play to 'Toyotathon'.
• Toyota executive says the partnership was 100% fan generated and part of NFL and cultural marketing strategy.
• Limited-edition Panini cards with sweater pieces were distributed to Wisconsin dealers.
• Toyota ties its NFL partnership to flag football, community donations and grassroots leagues.
• Love says girls flag football is growing rapidly as its own sport with the Olympics ahead.
• Love discusses NFL international games in Brazil and London and says London would be the easiest future team location.
• No investment views or tradeable market theses were expressed in the segment.