Name: Why European Wine Could Get Pricier Under New US Tariffs
Uploaded: 2026-01-24T15:01:04+00:00
Duration: 781 s

Speakers

Westin

Victor Schwartz — Wine importer

Ben Aneff — President, U.S. Wine Trade Alliance

Stuart Spencer — California grape grower

Summary

The video examines President Trump's renewed threat of up to 200% tariffs on French wine and champagne and how it could reshape the wine trade. Importers and industry groups warn tariffs would raise US prices, reduce choice, and hurt distributors and restaurants, while a California grape grower argues EU subsidies and cheap bulk imports unfairly undercut domestic growers. It also notes LVMH shares fell after the tariff comments and that the tariff fight is tied to a Supreme Court case on presidential emergency powers.

Trump threatened up to 200% tariffs on French wine and champagne.
LVMH shares fell after the tariff comments.
US wine importers warn tariffs would raise prices and shrink selection.
Distributors and restaurants rely heavily on imported wine with no direct substitutes.
California growers say EU subsidies and bulk imports undercut domestic production.
Some California growers support tariffs to push fairer trade terms.
Bulk wine demand is collapsing, limiting tariffs' benefit to that segment.
The tariff dispute is linked to a Supreme Court case on emergency powers.

Ideas

Westin 0:28

Tariff threat pressures LVMH shares.

Trump's renewed threat of up to 200% tariffs on French wines and champagnes caused LVMH shares to tumble, highlighting headline risk for the Paris-based luxury goods maker from the trade dispute; the setup is worth monitoring because further tariff escalation could pressure the shares again.

Victor Schwartz Wine importer 1:33

Tariffs will lift European wine prices.

Victor Schwartz expects tariffs of 10% to 200% to force US importers to raise prices and cut selection because European wines like Champagne, Chianti, and Chateauneuf-du-Pape are place-specific and have no domestic substitutes; importers may halt shipments rather than absorb costs, leaving US prices for European wine biased upward.

Ben Aneff President, U.S. Wine Trade Alliance 3:20

Tariffs threaten US wine distributors.

Ben Aneff argues tariffs would cripple US wine distributors and importers because about 75% of their revenue comes from imported wine and they cannot simply replace those bottles with domestic wine; the resulting contraction would close American businesses and cause job losses.

Stuart Spencer California grape grower 6:54

Tariffs could help California grape growers.

Stuart Spencer says EU subsidies and cheap bulk wine imports unfairly undercut California grape growers and have left California with excess grapes and storage; many of the 700 growers he represents would support tariffs to level the playing field and push trading partners toward fairer trade, though he does not want permanent tariffs.

Ben Aneff President, U.S. Wine Trade Alliance 7:54

Bulk wine demand is collapsing.

Ben Aneff says tariffs will not solve the problem for California growers selling into grocery-store boxed wine because demand for those bulk-wine products is collapsing and consumers are no longer buying bulk wine as they used to.

This Bloomberg Markets video, published January 24, 2026, features Westin, Victor Schwartz, Ben Aneff, Stuart Spencer discussing LVMH, European wine, US wine distributors/importers, California grape growers, Bulk wine. 5 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Westin, Victor Schwartz, Ben Aneff, Stuart Spencer · Tickers: LVMH, European wine, US wine distributors/importers, California grape growers, Bulk wine

Why European Wine Could Get Pricier Under New US Tariffs

Summary

Ideas

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