Fanatics launches new global sports and entertainment platform, Fanatics Studios

Summary

Fanatics CEO Michael Rubin and OBB Media founder/CEO Michael Ratner discuss the launch of Fanatics Studios, a joint venture between Fanatics and OBB Media. The new global sports and entertainment platform is designed to create content tied to Fanatics' commerce, gaming, and collectibles businesses. The initial slate includes live events and partnerships with Tom Brady, WWE, ESPN, the 2028 LA Olympics, and Fox Sports. The segment is mostly a corporate launch interview and does not present a clear public-market trading thesis.

• Fanatics is launching Fanatics Studios via a joint venture with OBB Media.
• Michael Rubin says content is strategic for Fanatics' commerce, gaming, and collectibles businesses.
• Michael Ratner says the studio will focus on big live events and franchise-annuity content.
• The initial slate includes the Tom Brady Flag Football Classic and a WWE partnership.
• Ratner says a WWE show fits YouTube because of WWE's large YouTube audience.
• The launch also references ESPN, the 2028 LA Olympics, and Fox Sports partnerships.