How Sophie Goldschmidt made U.S. Ski & Snowboard a lifestyle brand

Summary

Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard, discusses transforming the organization into a lifestyle brand, doubling revenue to $70 million, and leveraging women's sports momentum. She highlights innovative partnerships, a luxury travel program, and the importance of athlete development. The conversation focuses on leadership, growth strategy, and the future of women's sports with no investment or trading content.

• Sophie Goldschmidt doubled U.S. Ski & Snowboard revenue from $32M to $70M.
• She emphasizes lifestyle branding and premium partnerships like J.Crew and Dunkin'.
• The organization launched a luxury travel and hospitality program for fans.
• Women's team outperformance is a competitive advantage for commercial partnerships.
• Goldschmidt's background includes Adidas, WTA, NBA, and rugby.
• She stresses the importance of sustainability in women's sports growth.
• Future growth includes adding more World Cup events and exploring new sports like skateboarding.
• The next Winter Olympics in Utah (2034) provides a long-term runway.