Why Samsung Electronics and Hynix Are Now Viewed Differently | Executive Director Park Se-ik & Chesley Investment Advisory

Why Samsung Electronics and Hynix are now viewed differently | Executive Director Park Se-ik & Chesley Investment Advisory [Morning Brief / 26.09.04.Fri]
Watch on YouTube ↗  |  September 04, 2026 at 03:05  |  33:26  |  Chesley Investment Advisory (체슬리투자자문)
Speakers
Choi Ho — Vice President
Park Se-ik — CEO, ex-Chief Strategist

Summary

The video reviews Samsung Electronics and SK hynix after sharp declines, contrasting Samsung's valuation reset and shareholder returns with foreign selling and margin-peak fears. It discusses tight DRAM/HBM supply-demand, UBS's aggressive 2027 earnings estimate, and why Samsung and Hynix should now be viewed differently. Park Se-ik argues consensus earnings should anchor expectations and that panic dips are for accumulating Samsung, while also outlining a strategic China-memory price risk for NAND names.

  • Samsung Electronics forward PBR/PER have fallen back to pre-AI-cycle levels while shareholder return plans remain large.
  • DRAM supply is expected to stay tight through 2028, with HBM-led ASP increases of 15% in Q3, 5% in Q4 and 22% next year.
  • China's AI infrastructure buildout is seen as real CSP/model demand, but Chinese HBM self-sufficiency remains lower than feared.
  • UBS's 2027 Samsung operating-profit estimate is far above consensus and implies up to 20% of market cap in potential shareholder return.
  • Park Se-ik says SK hynix has likely entered a box range while Samsung has a separate foundry and Alphabet-order catalyst.
  • The hosts debate whether the aggregate AI semiconductor profit pool is too large relative to big-tech capex.
  • Park Se-ik describes China's memory push as battery-like, with YMTC already number three in NAND and pressure on SanDisk/Kioxia.
Ideas
Choi Ho Vice President 0:04
Samsung cheap, yields 8-11%, huge buyback.
Samsung Electronics has reset to pre-AI-cycle valuations at 1.7x forward PBR and 4.3x PER while industry prospects have not materially deteriorated. The company disclosed KRW 90-110tr of 2026 shareholder return, with about KRW 30tr cash dividends in Q3 and buyback expansion expected at the January 2027 board. At KRW 250,000 the ordinary shares yield up to 8.3% and preferred shares 11%, and UBS's 2027 operating-profit estimate of KRW 83tr implies free cash flow of about KRW 56tr after M&A, enough at a 50% payout to spend about KRW 28tr on shareholder return, roughly 20% of market cap.
Choi Ho Vice President 1:03
HBM/DRAM tight; ASP rising through 2028.
DRAM supply is expected to remain tight through 2028, with HBM-led pricing driving DRAM ASP up 15% in Q3, 5% in Q4 and 22% next year; more than half of revenue is LTA-linked, reducing earnings volatility. China on-site checks show AI infrastructure demand surging and shifting from government subsidies to real CSP/model demand, and recent big-tech capex chatter says 60-70% of next-year capex will go to memory. China's HBM self-sufficiency is lower than expected and HBM capex intensity is near 4x, so China-driven DRAM oversupply is likely limited.
Park Se-ik CEO, ex-Chief Strategist 28:46
Chinese memory threat pressures NAND names.
A strategic memory-price risk is building because US big-tech leaders want cheaper memory: Apple's Tim Cook wants Chinese semiconductors and Musk wants memory costs down, similar to how CATL broke battery pricing. The US is likely to tolerate Chinese memory expansion until prices fall; CXMT and YMTC are state-backed and may be the memory equivalent of CATL. YMTC is already number three in NAND, which explains why SanDisk and Kioxia have dropped and means NAND-exposed names need to be monitored/avoided until the US later restricts Chinese chips.
Up Next

This Chesley Investment Advisory (체슬리투자자문) video, published September 04, 2026, features Choi Ho, Park Se-ik discussing 005935.KS, 005930.KS, 000660.KS, SNDK, 285A.T. 3 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Choi Ho, Park Se-ik  · Tickers: 005935.KS, 005930.KS, 000660.KS, SNDK, 285A.T