Siri Co-Founder Says Apple Is in 'Pretty Good Position'

Watch on YouTube ↗  |  January 29, 2026 at 22:08  |  7:33  |  Bloomberg Markets
Speakers
Dag Kittlaus — Siri co-founder and former CEO

Summary

Dag Kittlaus, Siri co-founder and former CEO, discusses Siri's evolution and Apple's AI position. He argues Apple is inadvertently well-positioned because the Gemini partnership can upgrade Siri, Apple has a huge distribution channel and privacy advantages, and the economics of its Google deal are favorable. He also says OpenAI is under pressure because it lacks an existing user base and channel, while Google search revenues have not been disrupted by AI.

  • Dag Kittlaus reviews Siri's origins and Apple's acquisition interest under Steve Jobs.
  • He says Siri suffered execution missteps but is now optimistic about Apple's AI setup.
  • Apple's Gemini partnership is described as a needed brain transplant for Siri.
  • Apple's large Siri user base, privacy focus, and commerce-agent potential are cited as advantages.
  • Apple's Google search-default payment and Gemini access deal are framed as favorable economics.
  • Kittlaus says OpenAI lacks an existing user base and channel and is under revenue pressure.
  • He notes Google search revenues have not declined despite AI disruption fears.
  • The segment discusses broader AI competition and commercialization challenges.
Ideas
Dag Kittlaus Siri co-founder and former CEO 1:34
Apple is well-positioned in AI
Apple is in a surprisingly strong AI position despite past Siri execution missteps. The Gemini partnership gives Siri a much-needed state-of-the-art brain transplant and removes the intelligence bottleneck; Apple can focus on client-side LLMs and privacy, leverage a massive Siri distribution channel of 500 million to 1 billion monthly users that requires no app download, and extend into commerce/action-oriented agents. It also benefits from Google's $20 billion annual search-default payment while paying only about $1 billion a year for frontier model access, leaving it favorably positioned even if it was behind technically.
Dag Kittlaus Siri co-founder and former CEO 6:28
Google search revenue fears are overdone
Google search remains resilient despite fears that advanced AI would erode search revenues; the feared decline has not happened. Google has an existing user base and channel, allowing it to keep investing through the AI transition, unlike OpenAI, which lacks a built-in distribution channel and real revenues.
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This Bloomberg Markets video, published January 29, 2026, features Dag Kittlaus discussing AAPL, GOOG. 2 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Dag Kittlaus  · Tickers: AAPL, GOOG