Buzzberg Cup Live

Professional Soccer in the US Has Been Waiting for This Moment Says Shawn Quill

Watch on YouTube ↗  |  July 07, 2026 at 20:14  |  4:29  |  Bloomberg Markets
Speakers
Shawn Quill — Sports Industry Leader, KPMG US

Summary

Shawn Quill, KPMG sports industry leader, discusses the soaring economics of the World Cup with record attendance and comparable viewership to NBA Finals. He highlights US soccer's massive growth potential, stadium investments, and MLS's path to profitability. He points to sports assets as scarce and expensive, with private equity turning to overseas opportunities, noting that 40% of European soccer clubs now have US investment.

  • World Cup 2026 attendance projected to nearly double 2022's 3.5 million to 6.5 million.
  • US men's national team viewership rivaling NBA Finals with 30 million viewers.
  • MLS moving toward profitability driven by future TV rights deals.
  • New soccer-specific stadiums like Inter Miami and planned NYC FC venue signal infrastructure boom.
  • Sports assets are scarce, with private equity increasingly participating.
  • 40% of European soccer teams have US investment, highlighting overseas opportunities.
Ideas
Shawn Quill Sports Industry Leader, KPMG US 3:43
European soccer clubs are prime investments.
Sports assets are scarce and expensive, private equity is actively investing, and the best ownership opportunities are overseas, as evidenced by 40% of European soccer teams having US investment, making European soccer clubs attractive for value appreciation.
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This Bloomberg Markets video, published July 07, 2026, features Shawn Quill discussing European soccer clubs. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Shawn Quill  · Tickers: European soccer clubs