July 15, 2026 Afternoon Broadcast Full View: Samsung-SK Hynix 5% Surge and Plunge Now 'Normalized' — Are Securities Firms' Semiconductor Target Prices Just False Hope? Growing Futility Argument

[26.07.15 Afternoon Broadcast Full View] Samjeonnix 5% Surge and Drop Now 'Normalized'...Are Securities Firms' Semiconductor Target Prices Just False Hope? Growing Futility Argument
Watch on YouTube ↗  |  July 15, 2026 at 11:08  |  4:36:06  |  3PRO TV (삼프로TV)
Speakers
Lee Kwon-hee — CEO, Economist
Park Byeong-chang — Director, MP Partners
Lee Jae-kyu — PB Deputy Manager, SK Securities
Jeong Tae-geun — Director, Mire Economic Research Institute
Jang Woo-jin — Writer

Summary

The July 15, 2026 afternoon broadcast covers a sharp KOSPI (+6.2%) and KOSDAQ (+5.8%) rebound after extreme sell-offs. Guests debate the sustainability of the semiconductor rally, with ASML's strong results boosting sentiment but concerns about memory cycle peaking emerging. Specific trade ideas range from buying semiconductor equipment and biotech to selling semiconductor memory stocks on strength. Geopolitical oil risks and long-term AI capex trends are also discussed.

  • KOSPI and KOSDAQ rebound broadly led by SK Hynix and foreign buying
  • Lee Kwon-hee advocates rotating from Samsung/SK Hynix into semiconductor equipment and selective longs in Alteogen, Hyundai Motor, and Samsung Electro-Mechanics, while avoiding Peptron
  • Park Pyeong-chang argues that LTA contracts will turn SK Hynix and Samsung Electronics into range-bound trading stocks
  • Lee Jae-gyu remains bullish on KOSPI, KOSDAQ, Samsung/SK Hynix, and large-cap biotech for different investor types
  • Jeong Tae-geun turns bearish, warning memory price growth is decelerating and recommending selling any semiconductor bounce
  • Geopolitical tensions (Iran/Hormuz) and oil prices are flagged as near-term wildcards for inflation and market direction
  • ETF flows and leverage unwinding are identified as key drivers of recent violent swings in individual stocks
  • Overall market sentiment is split between those seeing the drop as a buying opportunity and those fearing a more prolonged correction
Ideas
Lee Kwon-hee CEO, Economist 43:36
Fab construction drives equipment demand.
Regardless of uncertainty about memory capex, actual semiconductor fabs are being built, guaranteeing sustained equipment demand. Reduce Samsung Electronics and SK Hynix weight from 50% to 40% and increase semiconductor equipment allocation from 10% to 20%. If individual equipment stocks are hard to pick, use a sector ETF.
Lee Kwon-hee CEO, Economist 56:00
Overreaction; strong earnings ahead.
The sell-off in Alteogen was driven by overdone rumors about Samsung Epis competition and a false report about a major shareholder selling. The company's SC platform is unique, and upcoming Q2 earnings will show meaningful revenue for the first time, validating the platform. Historically speaking, this is the time to buy.
Lee Kwon-hee CEO, Economist 59:24
Avoid if TargeFAT-tide deal false.
If Peptron is not genuinely executing the TargeFAT-tide obesity drug deal, the stock lacks valuation support. The CEO buying shares with 1.1 billion won is likely a result of his own missteps, and any bounce should be used to sell.
Lee Kwon-hee CEO, Economist 70:35
Substrate stocks set to rebound.
Substrate and MLCC stocks like Samsung Electro-Mechanics have corrected enough and are showing signs of a turnaround. Barclays published a positive note on semiconductors including MLCC. A technical rebound to around 1.6 million won seems possible. For those stuck at higher prices, patience is advised.
Park Byeong-chang Director, MP Partners 108:28
LTA turns SK Hynix range-bound.
The memory cycle is showing clear signs of peaking. Year-over-year price growth rates are decelerating, similar to the pattern just before the 2021 downturn called by Morgan Stanley. Even with record earnings, the slowdown in growth will be used as a reason to correct. He has turned net short and advises selling any bounce near prior highs.
Lee Jae-kyu PB Deputy Manager, SK Securities 130:23
KOSDAQ ready for strong rebound.
KOSDAQ has suffered extreme selling, forced margin liquidations have cleared supply, and the market structure is now thin on sellers. Relative strength versus KOSPI has been improving for weeks. This sets up a strong rebound. He is holding KOSDAQ ETFs.
Lee Jae-kyu PB Deputy Manager, SK Securities 144:01
Oversold biotech for long-term rebound.
For investors with a longer time horizon who find active trading difficult, deeply sold-off pharma/biotech large-caps offer higher expected returns than chasing semiconductors here. His own portfolio has 30% in biotech, favoring names with real earnings like Samsung Biologics and Celltrion.
Lee Jae-kyu PB Deputy Manager, SK Securities 164:00
KOSPI oversold, poised to bounce.
KOSPI large-caps have also been heavily sold off during the panic, creating attractive levels. He has recently increased his KOSPI weight from 60% to 65%, suggesting oversold large-caps are poised to bounce alongside the broader market recovery.
Lee Kwon-hee CEO, Economist 214:49
Oversold on ETF flows; cheap.
Hyundai Motor has fallen significantly not because of fundamental changes but due to capital being rotated into leveraged Samsung/SK Hynix ETFs. The robot business story and other fundamentals remain intact, possible positive catalysts in August, and the stock is cheap. He is personally buying small amounts.
Up Next

This 3PRO TV (삼프로TV) video, published July 15, 2026, features Lee Kwon-hee, Park Byeong-chang, Lee Jae-kyu discussing KORU, 196170.KQ, 087010.KQ, 009150.KS, 005930.KS, 000660.KS, KOSDAQ, 068270.KS, 207940.KS, EWY, 005380.KS. 9 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Kwon-hee, Park Byeong-chang, Lee Jae-kyu  · Tickers: KORU, 196170.KQ, 087010.KQ, 009150.KS, 005930.KS, 000660.KS, KOSDAQ, 068270.KS, 207940.KS, EWY, 005380.KS