We Deliver the Story of 'Unusual' People Becoming 'Rich' Through 'Stocks'! | Executive Director Park Se-ik & Chesley Head of Learning & Dr. So Hyeon-cheol [Byeoljubujeon / 26.08.01.Sat]

We Deliver the Story of "Unusual" People Becoming "Rich" Through "Stocks"! | Executive Director Park Se-ik & Chesley Head of Learning & Dr. So Hyeon-cheol [Byeoljubujeon / 26.08.01.Sat]
Watch on YouTube ↗  |  August 01, 2026 at 12:08  |  3:12:52  |  Chesley Investment Advisory (체슬리투자자문)
Speakers
Choi Ho — Vice President
Park Se-ik — CEO, ex-Chief Strategist
So Hyeon-cheol — Adjunct Professor, Sangji University
Clare Pleydell-Bouverie — Co-Head of Global Innovation, Liontrust Asset Management

Summary

The panel reviews an extraordinary week in which the KOSPI crashed by 44% in 40 days and then staged its largest single-day rally. Choi Ho builds a data-driven case that the market has bottomed and will rebound in August, while Park Se-ik confirms a bottom and sets a fair value target. Dr. So Hyeon-cheol explains why memory chip inventory data supports a bullish semiconductor view into year-end, and TopBender highlights a potential rotation into Korean beauty stocks.

  • KOSPI suffered a historic crash of -44% in 40 days, triggering back-to-back circuit breakers, followed by a record single-day rebound.
  • Choi Ho expects an August rally to 7,800–8,200 based on returning foreign flows, a proprietary buy signal, and a large foreign call option position.
  • Park Se-ik agrees the bottom is at 5,200 and sees fair value at 7,500 based on near-1,000 trillion won in corporate earnings.
  • Dr. So Hyeon-cheol highlights extremely low memory chip inventory (about 2 weeks) and expects prices to remain firm through year-end, with room for PER expansion.
  • Samsung's foundry business is flagged as a potential positive surprise if Apple diversifies its AP sourcing away from TSMC.
  • TopBender observes that Korean beauty stocks like Amorepacific, LG Household & Health Care, and Hugel bucked the market selloff, signaling a possible sector rotation.
  • The foreign investor option positioning suggests that large call buyers are targeting KOSPI 6,500 or higher by the August 13 expiry.
  • The massive supply overhang around KOSPI 8,000–8,300 (286 trillion won in volume) is expected to cap the initial rebound.
Ideas
Choi Ho Vice President 27:53
August KOSPI rebound to 7,800–8,200 expected.
The KOSPI market bottomed at 5,200 and will stage a strong August rebound to the 7,800–8,200 area, driven by returning foreign buying, a bullish proprietary 'Basili signal', extremely cheap PBR (1.6x), and a massive call option position that needs the index to remain elevated through August expiry.
Park Se-ik CEO, ex-Chief Strategist 64:21
KOSPI bottom at 5,200, fair value 7,500.
KOSPI has established a bottom at 5,200 and fair value is around 7,500 based on record annual operating profit estimates of roughly 967 trillion won. Foreigners historically buy KOSPI below 7,200 and sell above 8,000, suggesting the market is now in an accumulation zone with upside to 7,500.
K-beauty stocks show rotation and staying power.
Korean beauty and cosmetics stocks like Amorepacific, LG Household & Health Care, and Hugel showed surprising relative strength even during the market panic, indicating a possible rotation into consumer/beauty sectors. If the broader market stabilizes, these names are likely to extend gains as domestic themes return.
So Hyeon-cheol Adjunct Professor, Sangji University 138:40
Low memory chip inventory supports prices into year-end.
Memory semiconductor chip prices are unlikely to decline until year-end because inventory is extremely low (only about 2 weeks of sales vs a normal 2 months). SK hynix and Samsung Electronics currently trade at around 5x PER and could expand to 6–7x as long as the supply-and-demand tightness persists, though the cyclical peak may be approaching.
Up Next

This Chesley Investment Advisory (체슬리투자자문) video, published August 01, 2026, features Choi Ho, Park Se-ik, TopBender, So Hyeon-cheol discussing KODEX 200 ETF, EWY, KQ, KS. 4 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Choi Ho, Park Se-ik, TopBender, So Hyeon-cheol  · Tickers: KODEX 200 ETF, EWY, KQ, KS