Apple shares flip negative on 'Siri AI' debut

Summary

CNBC reports from Apple's WWDC where the keynote ended early with no major surprises. Apple stock hit a record intraday high but closed lower as investors saw the AI strategy as incremental rather than transformative.

• Keynote ended earlier than expected with no surprise announcements.
• Apple stock initially surged 3% but turned negative by the close.
• The AI features discussed were largely promises from two years ago amid a changed competitive landscape.
• No handover to John Ternus occurred, adding to the muted tone.
• Developers were pleased but the market wanted a bigger AI moment.