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Afternoon Broadcast Full: Semiconductor Earnings Week, Rally Stops; Morgan Stanley's Memory Peak Theory Explodes

[26.07.07 Afternoon Broadcast Full] Semiconductor earnings week, but rally stopped...Morgan Stanley's 'memory peak theory' exploded
Watch on YouTube ↗  |  July 07, 2026 at 11:08  |  4:38:26  |  3PRO TV (삼프로TV)
Speakers
Kim Jang-yeol — Reporter, The Bell
Lee Kwon-hee — CEO, Economist
Lee Ji-hwan — CEO, Aurora Investment Advisory
Hwang Yoo-hyun — Private Banker Team Lead, NH Investment & Securities

Summary

The broadcast covers a sharp KOSPI sell-off triggered by circuit breaker despite Samsung Electronics' record earnings. Guests dissect the impact of leverage ETFs, the Morgan Stanley 'memory peak' report, and sector rotation. Kim Jang-yeol advises gradual buying of Samsung/SK hynix on dips; Lee Kwon-hee highlights LG Electronics and non-AI sectors as opportunities; Lee Ji-hwan draws historical parallels to argue the semiconductor-led bull market has further to run, recommending holding leaders through the correction.

  • KOSPI crashes 4.9% and triggers circuit breaker; Samsung Electronics record earnings fail to stem decline.
  • Leverage ETFs exacerbate downside volatility, creating severe supply-demand distortions.
  • Morgan Stanley report calls a peak for memory, recommending a shift toward hyperscaler stocks.
  • Kim Jang-yeol sees Samsung and SK hynix valuations as overly cheap vs Micron, suggests cautious buying on weakness.
  • Lee Kwon-hee points to LG Electronics' strong earnings and data-center cooling tailwind, plus cosmetics/entertainment/biotech as temporary plays.
  • Lee Ji-hwan argues the correction resembles the 2004-07 level-up, with semiconductor leaders likely to stage another up-leg.
  • Key upcoming catalysts are Big Tech (Meta, Alphabet, etc.) earnings and capex guidance in late July; KOSPI support at 7200-7500.
Ideas
Kim Jang-yeol Reporter, The Bell 7:02
Buy Korean memory stocks on extreme dips.
Samsung Electronics and SK hynix are oversold, trading at 5-6x forward P/E, a deep discount to Micron's 6.5x despite record earnings. The selloff is driven by leverage ETF flows and short-term sentiment, not fundamentals. Buy gradually on extreme weakness and wait for Big Tech capex comments in late July to confirm the next up-leg.
Lee Kwon-hee CEO, Economist 41:00
LG Electronics undervalued, data-center cooling growth.
LG Electronics reported all-time record earnings driven by strong home appliance sales and, importantly, data-center cooling (air conditioning) business that is now contributing significantly. The stock remains undervalued at low P/E, and with robotics optionality could re-rate to 20x earnings.
Lee Kwon-hee CEO, Economist 43:12
Favor non-AI sectors during chip correction.
While memory semiconductors correct, non-AI sectors such as cosmetics, entertainment, and biotech show earnings momentum and relative strength, offering tactical trading opportunities. Names cited include APR, HYBE, SM, and Alteogen.
Up Next

This 3PRO TV (삼프로TV) video, published July 07, 2026, features Kim Jang-yeol, Lee Kwon-hee discussing 005930.KS, 000660.KS, 066570.KS, 196170.KQ, 041510.KQ, 278470.KS. 3 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Kim Jang-yeol, Lee Kwon-hee  · Tickers: 005930.KS, 000660.KS, 066570.KS, 196170.KQ, 041510.KQ, 278470.KS