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Market Shaking Ahead of Samsung Electronics Earnings, Is the Semiconductor Rally Over?

Market Shaking Ahead of Samsung Electronics Earnings, Is Semiconductor Really Over? | Myung Min-jun, Kang A-rang, Lee Kwon-hee [Stock Beginner Rescue Team]
Watch on YouTube ↗  |  July 06, 2026 at 12:30  |  58:32  |  3PRO TV (삼프로TV)
Speakers
Lee Kwon-hee — CEO, Economist
Myung Min-jun — Host

Summary

The video examines the recent Korean stock market wobble ahead of Samsung Electronics' earnings release. Lee Kwon-hee, CEO of Wisewave, argues the semiconductor uptrend is intact despite noise, and prefers Samsung over SK Hynix due to its foundry turnaround and cheaper valuation. He also holds Hyundai Motor as part of a concentrated large-cap strategy and advises investors to hold through volatility rather than trade in and out.

  • The market is in a correction, but the AI-driven semiconductor cycle remains on track.
  • Samsung's foundry returned to monthly profit for the first time since 2023, a catalyst for multiple expansion.
  • SK Hynix faces short-term ADR listing pressure but remains a core AI memory holding.
  • Lee Kwon-hee's personal portfolio is concentrated in Samsung Electronics, SK Hynix, and Hyundai Motor.
  • KOSPI needs to reclaim 8,350 to resume its uptrend; Samsung's earnings could provide the trigger.
  • Large wealth transfers from real estate are flowing into mega-cap stocks, especially Samsung Electronics.
  • The speaker recommends patience and warns against trading on short-term noise.
Ideas
Lee Kwon-hee CEO, Economist 9:45
SK Hynix still core AI memory play
SK Hynix is enjoying its prime with HBM-driven profitability near 90% operating margins. Near-term, ADR listing may cause institutional selling to depress the Korean price before listing, but this is temporary. The long-term AI memory demand story remains solid. The speaker continues to hold SK Hynix as a core AI play, though with less weight than Samsung.
Lee Kwon-hee CEO, Economist 31:10
Samsung more attractive than SK Hynix
Samsung Electronics is more attractive than SK Hynix at current levels. The foundry division achieved monthly profit in June for the first time since 2023, showing a turnaround that could drive multiple expansion and offset memory volatility. HBM4 progress underscores its technological competitiveness. Samsung trades at a significant discount to SK Hynix on a PBR basis, and as the largest Korean stock it captures big money flows from real estate and other asset sales.
Lee Kwon-hee CEO, Economist 56:05
Hyundai Motor a liquid long-term hold
Hyundai Motor is one of only three large-cap names the speaker concentrates on. The deep liquidity and ability to sit through corrections make it suitable for major money flows. The speaker has held it since the bottom and views it as a stable long-term holding alongside Samsung Electronics and SK Hynix.
Up Next

This 3PRO TV (삼프로TV) video, published July 06, 2026, features Lee Kwon-hee discussing 000660.KS, 005930.KS, 005380.KS. 3 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Kwon-hee  · Tickers: 000660.KS, 005930.KS, 005380.KS