PGA Tour CEO Brian Rolapp on the major format overhaul, media rights, and sponsorship impact

Summary

PGA Tour CEO Brian Rolapp discusses the 2028 two-tier format overhaul, plans to simplify the competition for fans and media partners, potential early extension of media rights expiring in 2030, the importance of both linear and digital distribution, and addresses LIV Golf's struggles while highlighting the Tour's positive viewership momentum.

• PGA Tour will split into two tiers in 2028 to simplify for fans and boost value for partners.
• Media partners like CBS, NBC, and streamers were consulted on the new competitive model.
• Tour's media rights deals expire in 2030, but early extension talks may occur after model finalized.
• Importance of digital distribution alongside linear TV; streamers are key for sports content.
• Rolapp emphasizes focusing on own product quality rather than NFL rights timing.
• On LIV Golf: he doesn't track closely, cites PGA Tour's strong viewership and attendance growth.
• Competition is broader, encompassing anything vying for consumer time and attention.