Buzzberg Cup Live

Netflix earnings: Here's what to expect

Watch on YouTube ↗  |  July 16, 2026 at 18:08  |  1:42  |  CNBC
Speakers
Mackenzie Sigalos — Crypto Reporter/Analyst, CNBC

Summary

CNBC's MacKenzie Sigalos previews Netflix earnings, noting investors will look past in-line results to focus on engagement trends and forward guidance. Softening engagement and steep drop-offs for hit shows raise churn and pricing power concerns, though the advertising tier's rapid growth to 250M users and $3B expected ad revenue offers a counterbalance. M&A speculation, including a potential shift on NBC Universal, adds an extra watchpoint.

  • Netflix reports after the bell; four prior earnings prints saw sell-offs
  • Investors expected to focus on engagement and forward guidance
  • Morgan Stanley analysts see engagement growth softened ~1-2%
  • Shows like Beef and The Night Agent saw steep seasonal declines
  • Ad tier reached 250M monthly active users, up 32% since November
  • Ad revenue expected to roughly double to $3 billion in 2022
  • M&A speculation: investors watching for any shift on NBC Universal
  • Historical stance has been cautious on acquisitions
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