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Samsung Electronics' Q3 DRAM Price '20% Surprise Hike' / Big Tech Can't Stop Investing, Fire on Their Heels.

Samsung Electronics' Q3 DRAM Price '20% Surprise Hike' / Big Tech Can't Stop Investing. Fire on Their Heels. | Director Lee Ju-yeon
Watch on YouTube ↗  |  July 04, 2026 at 01:30  |  20:48  |  815 Money Talk (815머니톡)
Speakers
Lee Ju-hyeon — Director, Xangle

Summary

Director Lee Ju-yeon analyzes market volatility, ETF-driven flows, and the exaggerated sell-off in AI infrastructure stocks on administrative noise. He highlights deep value in KOSPI comparable to the 2008 crisis and focuses on Samsung Electronics' aggressive Q3 DRAM price hike push and SK Hynix's favorable LTA terms, arguing that recurring oversupply fears are contradicted by strong real demand data.

  • KOSPI has fallen into a deep value zone with PBR below 7,750 and PER near 2008 crisis lows, signaling a long-term buying opportunity.
  • AI infrastructure and power equipment stocks sold off sharply on a data center cancellation that was administrative, not demand-driven, making it a short-term buying opportunity.
  • Samsung Electronics is aiming for a more than 20% sequential DRAM price increase in Q3, backed by a dedicated pricing task force and tight supply.
  • SK Hynix benefits from long-term supply agreements with no price ceiling on some contracts, allowing it to capture higher prices in a sustained tight market.
  • Real demand indicators—rising hyperscaler capex, expanding HBM contracts, firm server DRAM prices, and strong GPU orders—refute the recurring oversupply narratives.
  • Korean won intervention briefly stabilized the currency, but structural confidence remains low.
  • Weaker US jobs data is reducing rate hike expectations, which is a supportive factor for tech valuations.
Ideas
Lee Ju-hyeon Director, Xangle 5:29
AI infra sell-off is noise, buy.
The sharp sell-off in Korean AI infrastructure and power equipment stocks was driven by news of a large data center project cancellation and Meta's cloud entry shock. The speaker argues the data center cancellation was due to administrative and permitting issues, not a demand problem, making the sell-off an overreaction and a short-term noise event, presenting a buying opportunity in these sectors.
Lee Ju-hyeon Director, Xangle 6:19
KOSPI at crisis-level deep value, buy.
KOSPI has fallen to deep value levels, with a forward PBR below 7,750 and a PER of 6.5x, similar to the 2008 financial crisis low of 6.2x, while earnings are at record highs and trading interest is elevated. The index found support near its 60-day moving average and the 7,750 area, and the speaker argues that investors should be courageous and buy at these deeply undervalued levels.
Lee Ju-hyeon Director, Xangle 15:53
Samsung aggressively hikes DRAM prices, buy.
Samsung Electronics is pushing for a more than 20% quarter-on-quarter increase in Q3 DRAM average selling price, the most aggressive among memory makers. Supply is tight across DRAM, HBM, and LPDDR. Samsung has created a dedicated pricing task force to negotiate higher prices, and its high mix of commodity DRAM makes it the biggest beneficiary of rising prices, supporting strong earnings momentum.
Lee Ju-hyeon Director, Xangle 16:46
SK Hynix LTA no cap, higher upside.
SK Hynix benefits from the same tight memory supply and strong demand, and has the additional advantage that some of its long-term supply agreements (LTAs) have no price ceiling, allowing it to capture even higher prices if the market stays tight. Its high HBM mix also ensures robust profitability, with high earnings visibility extending to 2027.
Up Next

This 815 Money Talk (815머니톡) video, published July 04, 2026, features Lee Ju-hyeon discussing Korean AI Infrastructure and Power Equipment Stocks, KOSPI 200 Index, 005930.KS, 000660.KS. 4 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Ju-hyeon  · Tickers: Korean AI Infrastructure and Power Equipment Stocks, KOSPI 200 Index, 005930.KS, 000660.KS