Disney Might Need to Be Broken Up, Ross Gerber Says

Watch on YouTube ↗  |  February 02, 2026 at 20:04  |  3:11  |  Bloomberg Markets
Speakers
Ross Gerber — CEO, Gerber Kawasaki Wealth Management

Summary

Ross Gerber argues that Disney is too cheap relative to the value of its assets and IP and that the company should be broken into three separate businesses: parks/resorts/cruises, streaming/entertainment, and ESPN. He says the parts are worth more than the whole, management has failed to create momentum for years, and a breakup with exclusive IP licensing could unlock value. The host and Gerber also discuss the difficulty of choosing a CEO for very different businesses and the broader entertainment landscape after an unspecified merger.

  • Ross Gerber says Disney's valuation makes no sense and is too cheap.
  • He advocates splitting Disney into parks/resorts/cruises, streaming/entertainment, and ESPN.
  • He says Disney's assets and IP are superior to Warner Brothers' and should be valued more.
  • He argues the parts are worth more than the whole and that five years of waiting has produced no momentum.
  • He suggests exclusive IP licensing can preserve cross-pollination after a breakup.
  • He says management succession is complicated because Dana and Josh run different businesses.
  • He notes the market doubts Disney's current strategy and that Iger is ready to leave.
  • He expects the entertainment business to change after an unspecified merger.
Ideas
Ross Gerber CEO, Gerber Kawasaki Wealth Management 0:27
Disney is cheap; breakup unlocks value.
Disney's valuation is too cheap and makes no sense relative to the value of its assets and IP, especially compared with premiums paid for weaker Warner Brothers assets. The company has failed to create momentum for more than five years and should be broken into three separate businesses: theme parks/resorts/cruises, streaming/entertainment, and ESPN sports. Management is also constrained by having to choose between Dana and Josh even though they run very different businesses. A breakup would extract value from Disney's valuable assets, with exclusive IP licensing preserving cross-pollination, and the market may not see a future in the current structure.
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This Bloomberg Markets video, published February 02, 2026, features Ross Gerber discussing DIS. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Ross Gerber  · Tickers: DIS