Trade Tracker: Kevin Simpson buys Wayfair

Watch on YouTube ↗  |  January 09, 2026 at 18:15  |  2:21  |  CNBC
Speakers
Kevin Simpson — Investment Committee Member

Summary

Kevin Simpson of Capital Wealth Planning discusses the market backdrop and his recent trades. He says the bullish consensus is unnerving but he still expects the stock market to move higher because he sees no recession thesis. He is adding to Mag 7 as a defensive holding and buying Wayfair as a speculative momentum/turnaround trade. He highlights Wayfair's operational efficiency and market-share gains.

  • Kevin Simpson says the biggest market risk is that everyone agrees on a bullish view.
  • He still expects the U.S. stock market to move higher, citing no recession thesis and supportive Fed, inflation, and earnings expectations.
  • He is adding to Mag 7, viewing the group as defensive and aligned with his book.
  • He is buying Wayfair as a small speculative momentum trade.
  • The Wayfair thesis centers on operational efficiency and taking share from furniture competitors.
  • Simpson notes Wayfair has already moved very high and is taking a small allocation.
  • The host asks about Wayfair's short position, but the transcript cuts off.
Ideas
Kevin Simpson Investment Committee Member 0:03
Adding to defensive Mag 7.
Simpson is adding to Mag 7, which he views as defensive and aligned with his book. The host notes he claims the group has a defensive makeup, and Simpson says it almost matches his positioning, except his firm cannot own small caps and mid caps.
MAGS LOW
Kevin Simpson Investment Committee Member 0:14
Expects stock market to move higher.
Despite finding the degree of bullish consensus unnerving, Simpson cannot find a recession thesis or a thesis for the market to roll over. He points to expectations for a tempered Fed, maybe one cut, stable inflation, and double-digit earnings, and says he expects the market to move higher.
SPY HIGH
Kevin Simpson Investment Committee Member 1:32
Buying Wayfair as momentum turnaround.
Simpson is buying Wayfair as a speculative momentum trade with a small allocation. He says the story is not about selling more or raising prices but about operational efficiency and taking market share from regional furniture stores and larger players like Williams-Sonoma and IKEA. He calls it an incredible growth and near-turnaround story and believes the stock should move much higher if it continues, though it has already run very high.
W HIGH
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This CNBC video, published January 09, 2026, features Kevin Simpson discussing MAGS, SPY, W. 3 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Kevin Simpson  · Tickers: MAGS, SPY, W