John Ternus prepares to take over as CEO of Apple

Watch on YouTube ↗  |  August 28, 2026 at 18:36  |  2:46  |  CNBC
Speakers
Mackenzie Sigalos — Crypto Reporter/Analyst, CNBC

Summary

CNBC's MacKenzie Sigalos reports on Apple's CEO transition from Tim Cook to John Ternus. Cook is clearing tough business, policy, product, and personnel decisions before leaving, while Ternus will own the upcoming iPhone launch. The report highlights Apple's first foldable iPhone as potentially the biggest product design change in nearly two decades and a possible catalyst for Apple's biggest product cycle in over a decade.

  • Tim Cook is clearing tough business and policy decisions before handing over the CEO role.
  • Apple raised Apple TV+ streaming prices again in Cook's final days.
  • Apple cut AI and software engineering jobs in Silicon Valley and pushed incremental hardware/M-chip updates.
  • John Ternus, a 25-year Apple veteran from hardware, will lead the September 9 iPhone launch.
  • An Apple link leak previewed the first foldable iPhone, a major design change.
  • The lower-cost MacBook Neo has been a strong seller and brand reviver.
Ideas
Mackenzie Sigalos Crypto Reporter/Analyst, CNBC 0:35
Apple foldable iPhone could be biggest cycle.
Tim Cook is clearing the deck before leaving the CEO job, allowing incoming CEO John Ternus to own Apple's September 9 iPhone launch; Apple's first foldable iPhone could be the biggest design change in nearly two decades and part of Apple's biggest product cycle in over a decade, supported by Ternus's hardware background and the lower-cost MacBook Neo's strong sales.
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This CNBC video, published August 28, 2026, features Mackenzie Sigalos discussing AAPL. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Mackenzie Sigalos  · Tickers: AAPL