Derek Jeter on growing the sport of Padel

Watch on YouTube ↗  |  January 22, 2026 at 20:17  |  3:48  |  CNBC
Speakers
Wayne Boich — Founder and CEO, Reserve Padel
Derek Jeter — MLB Hall of Famer; Reserve Padel team captain
Brian Sullivan — Anchor, CNBC (Last Call / Power Lunch)

Summary

The segment features Wayne Boich, founder and CEO of Reserve Padel, and Derek Jeter, MLB Hall of Famer, discussing the growth of padel and the business around Reserve Padel and the Reserve Cup. They highlight corporate sponsor interest, the sport's rapid global growth, and Jeter's backing of Boich and the venture. The hosts also raise the possibility of a real estate angle, though it is not developed in the transcript.

  • Reserve Padel founder Wayne Boich discusses growth of his padel business and the Reserve Cup.
  • Boich says corporate sponsors including UBS, Hard Rock Bet and Aston Martin are supporting Reserve Cup.
  • Derek Jeter says padel is the fastest-growing sport in the world and is growing in the U.S.
  • Jeter says he believes in Wayne Boich as a businessman and views Reserve Padel as a startup.
  • The hosts note padel has grown from just 20 U.S. courts a decade ago to about 400 today.
  • A possible real estate play is mentioned but not developed in the transcript.
Up Next