Physical AI's Final Winner? Hyundai Motor Picked by CES | Lee Jae-il, Eugene Investment & Securities Analyst

피지컬 AI의 최종 승자? CES가 지목한 현대차 | 이재일 유진투자증권 연구원 [심층인터뷰]
Watch on YouTube ↗  |  January 16, 2026 at 10:45  |  57:13  |  3PRO TV (삼프로TV)
Speakers
Lee Jae-il — Analyst, Eugene Investment & Securities

Summary

Lee Jae-il of Eugene Investment & Securities discusses why CES spotlighted Hyundai Motor Group's physical AI and robotics strategy, including Boston Dynamics' Atlas, a 2028 mass-production plan, and closer NVIDIA collaboration. He argues Hyundai and Kia can catch up in autonomous driving and that hybrids are currently their most profitable powertrain, supporting US share gains. He names Hyundai Motor and Hyundai Mobis as top picks, highlights Hyundai AutoEver's early AI-investment revenue, and sees Hyundai Glovis as a robot-logistics beneficiary. He also expects the EV sector to weaken near term while the Korean auto sector can lead the 2026 market.

  • CES attention centered on Hyundai Motor Group's physical AI and Boston Dynamics Atlas robot.
  • Hyundai presented a concrete robot mass-production plan from 2028 and full-process deployment by 2030.
  • NVIDIA's Drive/Alpha Mayo and Omniverse simulation may help Hyundai and Kia catch up in autonomous driving.
  • Hybrids are now Hyundai/Kia's most profitable powertrain and support US market-share gains.
  • The speaker names Hyundai Motor and Hyundai Mobis as top picks, with Hyundai AutoEver as an early AI-revenue play.
  • Hyundai Glovis is framed as a potential robot-logistics beneficiary beyond its Boston Dynamics stake.
  • Near-term EV demand is expected to worsen due to regulatory rollback and China's cost advantage.
  • The Korean auto sector is seen as capable of leading the 2026 market alongside semiconductors.
Ideas
Lee Jae-il Analyst, Eugene Investment & Securities 1:23
Hyundai Motor Group leads physical AI
At CES, Hyundai Motor Group presented Boston Dynamics' Atlas equipped with an AI brain and gave a concrete commercialization plan: mass production from 2028 and deployment across all manufacturing processes by 2030. This is more concrete than peers and should re-rate both the robotics business and the core auto business, because smart-factory robots can cut labor costs, reduce inventory, improve production flexibility, and lift margins.
Lee Jae-il Analyst, Eugene Investment & Securities 1:23
Hyundai Motor Group leads physical AI
Hyundai AutoEver is the exception in the parts chain. As Hyundai Group's SI/IT provider, it books revenue and profit during the AI investment phase, including NVIDIA GPU purchases, AI factory buildout, and robot/smart-factory setup, before robot mass production. AI and robotics revenue are not yet in consensus, so estimates and the 510,000 KRW target could rise; valuation is high but auto software and AI SI peers are also high. It is volatile but explosive.
Lee Jae-il Analyst, Eugene Investment & Securities 15:56
EV sector faces near-term weakness
The EV sector is expected to worsen this year versus last as regulatory support reverses, US EV sales decline, Europe extends ICE vehicle life, and China dominates the low-cost EV value chain. Long-term EV adoption remains likely, but near-term regulatory and supply-chain localization hurdles make the sector unattractive.
Lee Jae-il Analyst, Eugene Investment & Securities 39:37
Hyundai Glovis benefits from robot logistics
Hyundai Glovis's recent rally is not only due to its Boston Dynamics stake. The market is focusing on how robotics can innovate logistics and smart systems; as the group's logistics arm, it could benefit from robot-enabled logistics and smart-factory automation.
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This 3PRO TV (삼프로TV) video, published January 16, 2026, features Lee Jae-il discussing 005380.KS, 012330.KS, 000270.KS, 307950.KS, DRIV, 086280.KS. 4 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Jae-il  · Tickers: 005380.KS, 012330.KS, 000270.KS, 307950.KS, DRIV, 086280.KS