Samsung Electronics Value… Even Conservatively, 'Now is the Time to Buy and Hold' / Stock Price Suppression Prevention Act… Why It's Disappointing and Frustrating | Professor Seo Jun-sik, Soongsil University Economics Department

Samsung Electronics Value… Even Conservatively, "Now is the Time to Buy and Hold" / Stock Price Suppression Prevention Act… Why It's Disappointing and Frustrating | Professor Seo Jun-sik, Soongsil University Economics Department
Watch on YouTube ↗  |  August 06, 2026 at 08:30  |  29:45  |  815 Money Talk (815머니톡)
Speakers
Seo Jun-sik — Professor, Department of Economics, Soongsil University

Summary

Professor Seo Jun-sik of Soongsil University assesses the Korean stock market after a sharp correction, arguing the KOSPI near 6,500 is fairly valued and investors should hold. He singles out Samsung Electronics common and preferred as suitable long-term holdings, endorses tax-free Super ISA accounts for high-dividend domestic stocks, and predicts the flawed stock-price-suppression law will be amended in a way that finally benefits deeply undervalued low PBR companies.

  • KOSPI near 6,500 is not significantly overvalued; long-term investors should hold rather than sell.
  • Samsung Electronics at 200,000–250,000 KRW is conservatively fair; preferred shares offer lower volatility and higher dividends.
  • The new Super ISA (domestic only, 200M KRW limit, full tax exemption) will attract long-term money into Korean high-dividend stocks.
  • The initial anti-stock-suppression draft is effectively a 'suppression encouragement act' and will likely be replaced by a much stronger, pro-shareholder law.
  • A proper anti-suppression law would compel many low PBR companies to stop depressing their stock prices, triggering re-ratings.
  • Professor Seo criticizes the late leverage-ETF regulations and urges capital-market strengthening instead.
Ideas
Seo Jun-sik Professor, Department of Economics, Soongsil University 0:00
KOSPI near 6500 fairly valued, hold.
The KOSPI at 6,500 is not significantly overvalued; it is near fair value after the correction. Long-term investors should hold and endure rather than sell into the weakness. The market needs a base of long-term capital, and current levels provide an opportunity to maintain positions.
Seo Jun-sik Professor, Department of Economics, Soongsil University 3:52
Samsung common fairly valued, hold long-term.
Samsung Electronics common stock has corrected to a range of 200,000–250,000 KRW, which is near the estimated fair value based on conservative BPS growth and future net asset value calculations. From this level, long-term investors can hold without fearing a loss of capital because the company's 10-year forward net asset value supports the current price.
Seo Jun-sik Professor, Department of Economics, Soongsil University 4:22
Switch to Samsung preferred for dividends.
Samsung Electronics preferred shares are a better vehicle for long-term investors who want exposure to Samsung's earnings and dividends. They offer lower volatility than the common shares, pay higher dividends, and are psychologically easier to hold through market swings, making them suitable for a conservative long-term approach.
Seo Jun-sik Professor, Department of Economics, Soongsil University 17:02
Buy Korean high-dividend stocks tax-free.
The new Super ISA (Growth ISA) allows up to 200 million KRW of domestic stock investment with full tax exemption on dividends and capital gains. This makes high-dividend Korean stocks (some yielding 10%) extremely attractive, as investors can capture the full yield tax-free. The policy will draw long-term money into domestic dividend/blue-chip names, providing a strong base for the market.
Seo Jun-sik Professor, Department of Economics, Soongsil University 20:12
Korean low PBR stocks to re-rate.
The current draft of the Stock Price Suppression Prevention Act is toothless and will not pass; it will likely be merged with a stronger bill that forces companies to value shares properly for inheritance/gift tax purposes (at least 80% of net asset value). Once the law is revised, companies that have long suppressed their stock prices (PBR 0.1–0.3) will face pressure to let share prices rise and increase shareholder returns, benefiting deeply undervalued low PBR Korean stocks.
Up Next

This 815 Money Talk (815머니톡) video, published August 06, 2026, features Seo Jun-sik discussing EWY, 005930.KS, 005935.KS, Korean high-dividend stocks, Korean low PBR stocks. 5 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Seo Jun-sik  · Tickers: EWY, 005930.KS, 005935.KS, Korean high-dividend stocks, Korean low PBR stocks