Apple to Unveil First Foldable Phone

Summary

Bloomberg's Mark Gurman discusses Apple's expected foldable iPhone debut, tracing its development from an exploratory project to a high-end product championed by Tim Cook. He explains the supply-chain complexity, including a new glass cover co-developed with Corning, and the pricing and financing levers that could support demand. Gurman sees the launch as the most exciting iPhone event in a decade, with Apple likely selling all 7-10 million units it can produce this year.

• Apple is set to debut its first foldable iPhone after years of development.
• Tim Cook pushed the project after seeing foldable phones in Asia.
• The device is passport-sized with a 4:3 aspect ratio suited to video and e-book reading.
• Apple and Corning co-developed new glass cover technology for the foldable display.
• Gurman expects Apple to produce 7-10 million units this year and sell all of them.
• Leasing, carrier, and trade-in programs could reduce sticker shock for buyers.
• Foldables are about 2% of US smartphone sales and higher in China.
• iPhone 18 Pro models get a 2nm A20 Pro chip and pro-level camera upgrades.