Corporate America's Playbook for Dealing With Trump

Watch on YouTube ↗  |  January 13, 2026 at 22:00  |  4:45  |  Bloomberg Markets

Summary

Bloomberg outlines five rules corporate CEOs are using to navigate President Trump’s second term: gaining direct access, maneuvering quietly, educating on policy such as tariffs, using media Trump consumes, and offering transactional pledges. The video cites examples including Tim Cook and Apple, foreign government gifts, and Apple’s $100 billion domestic manufacturing commitment. It is corporate political strategy commentary rather than a set of explicit investment recommendations.

  • Bloomberg identifies five rules for CEOs navigating the Trump administration.
  • Rule one: find a way in via direct Trump calls or trusted advisers.
  • Rule two: maneuver quietly and signal MAGA allegiance.
  • Rule three: educate Trump on policy downsides, including tariffs.
  • Rule four: use media outlets Trump watches to shape messaging.
  • Rule five: approach interactions transactionally with pledges or deals.
  • Examples include Tim Cook and Apple, Qatar’s Air Force One offer, and Apple’s $100B US manufacturing pledge.
  • No explicit tradable investment thesis is presented.
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