David Protein CEO Peter Rahal on the rise of protein bars, impact of GLP-1s and protein intake

Watch on YouTube ↗  |  January 16, 2026 at 12:43  |  8:35  |  CNBC
Speakers
Peter Rahal — CEO, David Protein

Summary

Peter Rahal, CEO and founder of David Protein, discusses the rise of protein bars, the role of GLP-1 weight-loss drugs in driving protein demand, and his company's proprietary EPG modified-triglyceride technology. He explains how David Protein makes high-protein, low-calorie bars and plans to extend EPG into chocolate/cocoa-butter substitution and frying applications. The interview also covers creatine safety, product distribution at Walmart and Target, and the company's ambition to surpass RXBAR. No public-market investment recommendations or named public securities were provided.

  • Peter Rahal is CEO and founder of David Protein, a private protein-bar company.
  • David Protein sells high-protein, low-calorie bars through its website, Walmart, and Target.
  • GLP-1 weight-loss drugs are cited as a tailwind because users need high protein intake.
  • The company acquired Epogee/EPG, a modified triglyceride that mimics fat without being metabolized.
  • EPG applications include sports nutrition, cocoa-butter substitution, and frying.
  • Rahal comments on creatine safety and the difficulty of eating enough protein.
  • The interview includes product innovation around whey-protein marshmallow texture.
  • No public tickers or tradable investment expressions are named.
Up Next