e.l.f. Beauty Sees Skincare as Growth Engine
Speakers
Tarang Amin
— CEO, Elf Beauty
Mandy Fields
— CFO, e.l.f. Beauty
Summary
Bloomberg interviews e.l.f. Beauty CEO Tarang Amin and CFO Mandy Fields. They argue skincare is the company's main growth engine, supported by the Naturium and Rhode acquisitions, while makeup remains weak. Fields explains e.l.f. is testing selective price rollbacks after last year's $1 price increase hurt unit volumes.
- e.l.f. Beauty is prioritizing skincare over color cosmetics because global skincare is a larger opportunity.
- The company built its skincare portfolio through Elf Skin, Naturium, and the $1 billion Rhode acquisition.
- Makeup is described as one of the weakest categories in 2025 and 2026.
- Rhode is positioned as entry-level prestige, creating a higher price-tier opportunity.
- CFO Mandy Fields says the August $1 price increase reduced unit volumes.
- e.l.f. is testing selective rollbacks to restore volume while keeping its value proposition core.
Ideas
Skincare is ELF's growth engine.
e.l.f. Beauty is using skincare as its growth engine because global skincare is a larger opportunity than color cosmetics; the company launched Elf Skin in 2022, acquired Naturium in 2023 and Rhode in 2025, and sees skincare growing fast in both mass and prestige channels while makeup remains one of the weakest categories.
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This Bloomberg Markets video, published September 10, 2026, features Tarang Amin discussing ELF. 1 trade idea extracted by AI with direction and confidence scoring.
Speakers: Tarang Amin · Tickers: ELF