VE VEST Vestis Loading... : Bullish and Bearish Analyst Opinions

US energy drinks are becoming a structural caffeine alternative, with survey data showing a net 19% of current consumers expecting to increase consumption; the strongest forward intentions are among 25-44 year olds, implying consumers are not aging out of the category. Most incremental demand is new rather than switched from coffee or carbonated soft drinks, and energy drinks are expected to remain the highest-growth caffeinated beverage segment at a high-single-digit rate, supported by affordability, convenience, flavor variety and distribution expansion.