TC TCL TCL Zhonghuan Renewable Energy Technology Co.,Ltd. Loading... : Bullish and Bearish Analyst Opinions

Memory chips make up 15-20% of the bill of materials for mid/low-range smartphones, compared to 10-15% for high-end. Pricing a smartphone below $100 is becoming "uneconomical." Low-end manufacturers (Xiaomi, Lenovo, TCL) have thinner margins and less pricing power than Apple/Samsung. They cannot easily pass these costs to consumers without destroying demand. They face a margin squeeze. SHORT Low-end Smartphone OEMs. Government subsidies or unexpected supply chain relief could cushion the blow.