Calls
1
u/Dangerous_Media6432
Reddit r/ValueInvesting
Win Rate
0.0%
return
-18.8%
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Ticker
Side
Mentions
First Call
Call Price
P&L
Thesis
Theme
Source
Long
Mar 25
$36.15
-18.8%
Celsius's reliance on Costco has dropped to 11% of sales due to its expanding distribution partnership with Pepsi, which is also integrating Alani and Rockstar. The recent 6.57% share price decline overestimates the threat of Kirkland energy drinks, creating a mispricing as Celsius's growth in convenience stores outpaces the category. The dip presents a buying opportunity because Celsius is highly insulated from the new Costco competition. Kirkland could aggressively capture broader market share, or the Pepsi distribution integration could face delays.
Celsius's reliance on Costco has dropped to 11% of sales due to its expanding distribution partnership with Pepsi, which is also integrating Alani and Rockstar. The recent 6.57% share price decline overestimates the threat of Kirkland energy drinks, creating a mispricing as Celsius's growth in convenience stores outpaces the category. The dip presents a buying opportunity because Celsius is highly insulated from the new Costco competition. Kirkland could aggressively capture broader market share, or the Pepsi distribution integration could face delays.
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u/Dangerous_Media6432 has 1 trade ideas tracked on Buzzberg across 1 tickers since March 2026. Most covered: CELH.
