A strict DCF model, using a 10.63% WACC and a recovery growth rate, yields an intrinsic value of $12.16 per share, ~74% below the current market price. This massive valuation gap suggests the market is pricing in a flawless and rapid turnaround under new CEO Elliott Hill, which the author's analysis deems mathematically unjustifiable. The stock is a potential value trap (overvalued based on nostalgia, not fundamentals), creating an opportunity to short or avoid. The new CEO executes a turnaround faster/better than modeled; the author's WACC or growth assumptions are too severe; brand strength drives higher sustainable margins than projected.
A strict DCF model, using a 10.63% WACC and a recovery growth rate, yields an intrinsic value of $12.16 per share, ~74% below the current market price. This massive valuation gap suggests the market is pricing in a flawless and rapid turnaround under new CEO Elliott Hill, which the author's analysis deems mathematically unjustifiable. The stock is a potential value trap (overvalued based on nostalgia, not fundamentals), creating an opportunity to short or avoid. The new CEO executes a turnaround faster/better than modeled; the author's WACC or growth assumptions are too severe; brand strength drives higher sustainable margins than projected.