Trese Lieberman

Starbucks Global Chief Brand Officer
· tracked since Jan 2026
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Long
Jan 29
$94.22
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Starbucks momentum from menu, rewards, digital.
Starbucks is showing improving business momentum because it has unified marketing, menu, digital, merchandising, and CPG under one global brand; reset the menu pipeline; revamped rewards; is adding an AI ordering companion; right-sized discounts to fund marketing; and is rolling out new beverages and health/wellness items. The speaker says the company is growing both rewards and non-rewards members for the first time in four years and that intent to return to Starbucks is the highest in five years.
Restaurants
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Trese Lieberman has 1 trade ideas tracked on Buzzberg across 1 tickers since January 2026.

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